Make Your Content Rule

Mitch JoelPosted by

Episode #231 of Six Pixels of Separation – The Twist Image Podcast is now live and ready for you to listen to.

Content Rules is a book whose time has come. It was written by C.C. Chapman and Ann Handley. C.C. you already know. He was instrumental in getting me into Podcasting and along with being a close friend (and a co-host on Media Hacks), he is currently a freelance digital marketing strategist and pushing his new publishing space, Digital Dads. Ann is the Chief Content Officer for MarketingProfs and was one of the co-founders of ClickZ. Content Rules focuses on the importance of content (no, great content!) in a world of Blogs,Twitter, Podcasting, Webinars and more. Prior to the Web, publishing content was an expensive and complex process, now the tools of publishing are cheap, free and easy-to-use. The one component that hasn’t changed is that creating valuable content is still as difficult as it ever was, so here is your primer on creating powerful content that connects. Enjoy the conversation…

You can grab the latest episode of Six Pixels of Separation here (or feel free to subscribe via iTunes): Six Pixels of Separation – The Twist Image Podcast #231.

5 comments

  1. That sort of stuff works great IF you already have an audience. We have to keep in mind that for some, we’re creating content to build a reputation. For those who do have a reputation, the content play will look completely different.
    This is an awesome example of how someone with an audience can really push ideation and storytelling!

  2. True enough. Tim Burton has a large pool of fans willing to participate. I guess to crowd source, you need a crowd. That or a really cool idea that spreads fast and wide.

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