Magazine For Bloggers And Podcasters Launches – Not Joking

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I don’t know what to make of this. Blogger & Podcaster Magazine launches in three formats: print, Podcast and digital according to its publisher, Larstan Publishing Inc. The print version has a circulation of 20,000 “and editorial is focused towards ‘serious’ bloggers and podcasters – those dedicated to the craft and wishing to capitalize creatively and financially from their work. Readership is projected to reach 250,000 within the next year”, according to Blogger & Podcaster publisher Larry Genkin, who also is CEO of the magazine’s parent company… “Bloggers and podcasters are a force to be reckoned with. They are responsible for some of the best investigative journalism and commentary in the media today. There are two things holding back the industry: helping practitioners to earn a full-time living from their craft and providing vendors a cost effective vehicle to communicate with and generate significant sales from bloggers and podcasters. We aim to help the industry on both fronts,” said Genkin.
Blogger & Podcaster Magazine is also boasting that this is the first publication to launch simultaneously in three unique formats (not sure if this is accurate or not).
What do you think? Is this just another example of the echo chamber in full effect or has the space of Blogs and Podcast really gone so mainstream that there’s a need for a print magazine covering the dynamics of the channel?
Among some of the confirmed contributors to Blogger & Podcaster Magazine are:
Tee Morris, author of Podcasting for Dummies.
Shel Israel, co-author of Naked Conversations.
Paul Colligan co-author of The Business Podcasting Bible.
Rob Walch, co-author of Tricks of the Podcasting Masters.
I’ve subscribed to the Podcast and digital formats (both of those are free), but will hold off on the $99 yearly subscription until I see the value.
Find out more about the magazine here: Blogger & Podcaster Magazine.
(hat tip to Danny Kucharsky from Marketing Magazine).


  1. I had the same initial reaction as you did when I received the e-mail blast for the magazine two weeks ago. I still think the idea of reaching bloggers and podcasters with print is odd. But glancing over to my bookshelf, I’m in the midst of several books on the subject including: Podcasting for Dummies, Blogging for Business, What No One Ever Tells You About Blogging and Podcasting, Naked Conversations, etc.
    Maybe these guys are on to something.

  2. You’re right Eden. The more I think about it, the more I look forward to the latest edition of magazines like Wired, Business 2.0, Fast Company, Marketing and Strategy.
    If Blogger & Podcaster Magazine do in-depth features and how-to’s with visuals, all the better. Articles like that tend to be more powerful in print than on-screen.

  3. There is also Podcast User Magazine, which has been running in PDF digital form for almost a year now. Blogger & Podcaster looks like an industry mag rather than and end user/consumer mag, so for that it works. We will know when podcasting/blogging/new media has really cracked the mainstream, however, when we see the first consumer focused publication about blogs/podcasts and new media. We’re still a ways away from that.

  4. I almost forgot about that publication David. I’m going to hop over and grab the latest copy.
    Thanks for the reminder.

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