Joseph Jaffe Talks Built To Suck – This Week’s Six Pixels of Separation Podcast

Mitch JoelPosted by

Episode #664 of Six Pixels of Separation is now live and ready for you to listen to.

Joseph Jaffe is widely regarded as one of the top marketing thinkers in the world (Jaffe Juice). He is the author of five excellent books (Life After The 30-Second Spot, Join The Conversation, Flip The Funnel, Z.E.R.O.) and his latest, Built To Suck (plus his new company H.M.S. Beagle). A long-time friend (and one of the main inspirations behind the Six Pixels of Separation podcast), we used to record semi-regular conversations, debates and back-and-forths that would dive a little deeper into the business, innovation and marketing landscape. Well, we’re back, so consider this our 35th conversation (or, as I like to affectionately call it, Across The Sound 35.20), and in this episode, we discuss Joe’s brand new book, Built To Suck… and how brands should try (very hard) to suck a lot less. Enjoy the conversation…

You can grab the latest episode of Six Pixels of Separation here (or feel free to subscribe via iTunes): Six Pixels of Separation #664.