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It Took A Global Pandemic To Change How We Work

Is it possible for brands to stay relevant? Does working from home really work? Where have all the freelancers gone?

This past Sunday, I discussed the hottest app going (no, it’s not TikTok)… Zoom. If your kids are now being schooled at home (and have the tech), if you’re a remote worker (who isn’t these days?), it seems like Zoom (not Skype, not WebEx, not FaceTime, etc… is the video conferencing weapon choice. So much so that Microsoft sees Zoom as an “emerging threat,” according to this article from The Verge. Do you wish that you had invested early in Zoom? Well, as the public markets collapse, Zoom’s stock has zoomed up over 75% since this past December. The question is this: does Zoom validate the work from home movement? Do we no longer need offices? Beyond new issues of privacy (Zoom Calls Aren’t as Private as You May Think. Here’s What You Should Know – Consumer Reports) and zoombombing (How to prevent your Zoom meetings being Zoom-bombed by trolls – ZD Net), what are the implications and possible outcomes of a global remote workforce? This, and other current topics (driven by the questions above) were discussed along with Joseph Jaffe (The HMS Beagle), Angela Natividad (Hurrah and contributor at Muse by Clio), Julian Zilberbrand (Viacom) and host Bob Knorpp (always a good human) on the very excellent BeanCast Podcast (which I’ve been fortunate to be a guest on in the past). I don’t know what it is about BeanCast, Bob Knorpp and these other panelists, but there is always “something in the water” when we record these conversations that brings out a lot of stimulating ideas and insights (and some friendly disagreements too!).

Are you ready for this deep dive into the world of marketing? Here is: BeanCast #585 – It Took A Global Pandemic.

For about an hour, we discussed the following topics:

Take a listen and jump into the fray…

Mitch Joel

Mitch Joel lives at the intersection of technology, business transformation and consumer culture. He is the Executive Director of Next Era Institute, a strategic intelligence platform helping leaders understand the forces reshaping business, technology, culture and society. The Institute identifies which shifts matter, explores their wider significance and translates them into strategic direction and momentum. Mitch is also a globally recognized keynote speaker. He has delivered thousands of presentations across both B2B and B2C industries to organizations including Google, Walmart, LEGO, Shopify, Microsoft, Procter & Gamble and Unilever. Strategy Magazine has called him “one of North America’s leading visionaries.” Mitch built his career by working directly inside the waves of change that reshaped modern business. He founded and built a digital marketing agency that worked with some of the world’s largest brands and was later acquired by WPP, where he served as President of a firm operating in 25 countries with almost 3,000 employees. Mitch is the bestselling author of Six Pixels of Separation and CTRL ALT Delete, and the host of Thinking With Mitch Joel, one of the longest-running business podcasts in the world. His writing and commentary appear in outlets including Harvard Business Review, Fast Company and Inc. Magazine. He is a member of Dr. Marshall Goldsmith’s 100 Coaches and was named to the Thinkers50 Radar. Mitch also hosts Groove – The No Treble Podcast, documenting the oral history of electric bass players. Mitch is also Co-Founder of ThinkersOne, a platform that enables companies to bring personalized thought leadership from world-class experts into meetings, events and off-sites in focused 15-minute bursts.