It Took A Global Pandemic To Change How We Work

Is it possible for brands to stay relevant? Does working from home really work? Where have all the freelancers gone?

This past Sunday, I discussed the hottest app going (no, it’s not TikTok)… Zoom. If your kids are now being schooled at home (and have the tech), if you’re a remote worker (who isn’t these days?), it seems like Zoom (not Skype, not WebEx, not FaceTime, etc… is the video conferencing weapon choice. So much so that Microsoft sees Zoom as an “emerging threat,” according to this article from The Verge. Do you wish that you had invested early in Zoom? Well, as the public markets collapse, Zoom’s stock has zoomed up over 75% since this past December. The question is this: does Zoom validate the work from home movement? Do we no longer need offices? Beyond new issues of privacy (Zoom Calls Aren’t as Private as You May Think. Here’s What You Should Know – Consumer Reports) and zoombombing (How to prevent your Zoom meetings being Zoom-bombed by trolls – ZD Net), what are the implications and possible outcomes of a global remote workforce? This, and other current topics (driven by the questions above) were discussed along with Joseph Jaffe (The HMS Beagle), Angela Natividad (Hurrah and contributor at Muse by Clio), Julian Zilberbrand (Viacom) and host Bob Knorpp (always a good human) on the very excellent BeanCast Podcast (which I’ve been fortunate to be a guest on in the past). I don’t know what it is about BeanCast, Bob Knorpp and these other panelists, but there is always “something in the water” when we record these conversations that brings out a lot of stimulating ideas and insights (and some friendly disagreements too!).

Are you ready for this deep dive into the world of marketing? Here is: BeanCast #585 – It Took A Global Pandemic.

For about an hour, we discussed the following topics:

• Brands Trying To Stay Relevant.
• The WFH Reality.
• The Impact on Freelancers.
• Facebook’s New Look.

Take a listen and jump into the fray…