Is There A Science And Repeatability To Things That Go Viral?

Mitch JoelPosted by

Episode #353 of Six Pixels of Separation – The Twist Image Podcast is now live and ready for you to listen to.

His formal title is the James G. Campbell Assistant Professor of Marketing at the Wharton School at the University of Pennsylvania. The truth is that Jonah Berger is making all kinds of a ruckus with the recent launch of his business book, Contagious – Why Things Catch On. If you haven’t see the latest edition of Fast Company magazine (the print edition), it features an extended feature all about how Berger is teaching students (and, because of his latest book, us) how to make something go viral. What used to be an unknown is something that Jonah claims can be formulated and repeated. He’s a fascinating individual and I think you will truly enjoy this conversation…

You can grab the latest episode of Six Pixels of Separation here (or feel free to subscribe via iTunes): Six Pixels of Separation – The Twist Image Podcast #353.

One comment

  1. Hi. Fascinating interview. Jonah’s reference to the Trojan Horse story reminded me of your reference to “burn the ships” in your book Six Pixels of Separation. Now that’s a story that resonated with me! Thanks Mitch for all your inspiration on so many levels!

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