In Conversation With Seth Godin

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Episode #243 of Six Pixels of Separation – The Twist Image Podcast is now live and ready for you to listen to.

Seth Godin is a national treasure. He’s more than a Marketer’s Marketer, he is a business thought-leader and change agent. This past week marked a new chapter in Godin’s dynamic career. Rather than take a handsome advance from a major book publisher, the best-selling business book author (each of his 13 published books have been best-sellers and collectively have been translated into more than 30 languages), published his latest effort, Poke The Box, on his own book publishing imprint, The Domino Project (powered by Amazon). Godin is also a professional speaker (he was named one of the top 21 speakers for the 21st century by Successful Meetings Magazine) and entrepreneur (Godin was the founder of interactive marketing company Yoyodyne, which Yahoo acquired in 1998). He currently runs along with The Domino Project. BusinessWeek magazine called him, "the ultimate entrepreneur for the Information Age," and if you have not read such books as Purple Cow, Permission Marketing, The Dip, Tribes and Linchpin, you are doing a disservice to your professional development and the evolution of your business. Enjoy the conversation…

You can grab the latest episode of Six Pixels of Separation here (or feel free to subscribe via iTunes): Six Pixels of Separation – The Twist Image Podcast #243.


  1. Always enjoy hearing it directly from Seth. Nice job, Mitch, of hitting on all the high points of “Poke.” OK, I’m off to initiate and ship.

  2. Very interesting to hear Seth talk about the problems with the publishing industry. Especially as I’m reading Linchpin at the moment. I think there’s a certain amount of status that writers now associate with being traditionally published rather than publishing for free on the web. But I think innovators (like Viper Chill with his Cloud:flood project) have the right idea that if you’re looking to get great coverage easily, ‘ship’ your free PDF projects and spread your ideas through social media.
    This is the first of your podcasts I’ve listened to but I’ll certainly make time for them in the future 🙂

  3. Nice!
    Liked this quote from Seth :
    “I am not interested in helping Coca Cola sell more Coke.
    I don’t think we need to push marketers to market harder.
    I get way more satisfaction and I think my calling is to help human beings to get more human. And that’s where fear lives but I think that is my job.”
    Nothing to add here.

  4. Great interview. I really enjoy your interviews (actually, your conversations) with Seth because you’re able to dig deeper into his thoughts than most people. It’s like I’m part of a relaxed, intimate conversation.

  5. Thanks Mitch! I’ve already talked with Seth and thanked him for this, and now I’m telling you thanks too. Your latest post with that Cluetrain quote matches exactly with what Raf Stevens quotes here. Seth is just an incredible guy.
    I listen to your podcast every week. It’s gold.

  6. Thanks so much for this interview Mitch. I’ve been listening to the podcast for a while now but I always love to listen to Seth!
    This was an inspiring session for me as an indie author cheering the Domino Project from the sidelines. There are many of us doing this on a small scale but Seth just blows the traditional publishing model out the water with his this. I know we’re not all Seth Godin as you say, but if we keep shipping, keep writing, keep marketing, we can be like mini-Seths!

  7. Hi Mitch, I stood listening to this in the late winter / early spring sunshine in Stockholm, Sweden, at lunchtime today.
    Seth’s story of the paperclip was great and something anyone looking to go into business should hear!

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