How I Work

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I got a great email request from Kevin Behringer of Fly Over Marketing. He referred to a very interesting post on Micro Persuasion where Steve Rubel unveils how he works – what tools he uses, etc- You can read it here: How I Work. I have to admit that one of my favorite articles in magazines are the segments where they ask the experts what gear they can-t live without. Rubel agrees – his post was inspired by a Fortune Magazine piece.
So here-s the breakdown of how I work:
I simply can-t live without my BlackBerry 7290 (granted, I am dying to get my hands on the 8700 – hint, hint people at RIM). We don-t have a BlackBerry enterprise email server here at Twist Image, so all email sent goes to both my Outlook and my BlackBerry – which is actually fine for me. Three things I do with my Blackberry to make it more productive: 1. I use a very small font size (System 6) this way I can maximize the amount of email I can see on one screen without scrolling. 2. On the main window, I have moved around the icons to be in the order that I prefer and have hidden most of the ones that I rarely/never use. 3. I use NewsClip where I get all of my RSS feeds on the BlackBerry.
My BlackBerry content – all contact information, notes, tasks etc, are synced with Outlook. I also hardly use any form of paper. I take tons of notes on my BlackBerry – both little things (like Blog topics of interest and books I should pick up) to actual notes in meetings with clients and for writing full-on Blog postings. I got me some fast thumbs.
As for a computer, I don-t have a desktop. I live and breathe via my Sony Vaio VGN TX751P ultra-portable laptop. There are many drawbacks to this laptop (not such a great video or sound card and the onboard memory maxes at one gig) but the highs are much higher than the lows. This Vaio is super light (way under three pounds), ultra tiny and has unbelievable battery power (well over seven hours). I simply love it and treat it as if it were my child (yes, I know how sad that sounds).
When I get into the office, I plug the Vaio into a USB hub so I can sync up my BlackBerry, iPod and charge the M-Audio MicroTrack. I then plug the laptop into a Samsung 930B flat-screen and a Logitech cordless keyboard and mouse combo. I also have Logitech desktop speakers. It-s all very civilized and clean. My office is almost completely empty. I don-t keep files and I definitely don-t have any paper.
Besides Outlook, I use PowerPoint quite a bit and I would trade my right arm for my Logitech wireless remote presenter when I have to speak. It truly is best of breed. I love the built-in timer and the grip of it. It-s the perfect presenting tool for me.
For Web stuff, I-m one hundred percent giddy over Mozilla Firefox. I use the macfox II graphite theme and the only additional icons I have as add-ons are the ones. My starting pages are Google Reader, and Flow (the Twist Image system).
For Blogging, I use MoveableType. I usually write my posts in Word or on my BlackBerry first and then I cut and paste the text into MT. I tag stuff all day, so if nothing strikes me for a Blog post, I-ll hop on my and get inspired.
For Podcasting, I usually record with my Logitech headset directly into the Vaio. I record everything live using CastBlaster. I use for my audio comment line and I transfer the audio comments into MP3s using Audacity. I-ll sometimes use Audacity if I have to edit a sound file, but the truth is, I-m not great at it. I use PowerGramo to record my Skype calls and iTunes to handle my music, videos, etc-
I also do use a regular notebook once in a while – and I love the customized Twist Image notebook covers that we had made for them.
I hope some of this is helpful and I would love to know how you work. Rubel asks that if you Blog about How I Work to tag it with this Technorati tag: How I Work.


  1. Mitch,
    I had the opportunity to hear you speak in the fall and lately I’ve been exploring many of the items you talked about. I checked out Second Life, joined LinkedIn, tried and recently added an RSS reader to my Firefox browser and added your blog at the top of my list. The reason I am writing is because I wanted to thank you for blog on “How I Work” and the link to Steve Rubel’s blog on the same topic. I have now been turned on to Backpack, and I am starting to really think about better ways to work, stay organized and utilize the web (yes, the web 2.0) to its fullest extent.
    Looking forward reading about more interesting tidbits and ideas right here in the months to come!

  2. Thanks Chris. I hope others Blog about this topic as well. I’m always curious to learn about how people are using technology to do what they do.

  3. Hey we have the same notebook 🙂 I agree that the specs are not that realy to die for, but its looks and battery life overshadow its cons. I’m thinking of installing Windows Vista on it. However, I’m quite not sure if 1GB of RAM would already do. I don’t worry much with regard to compatibility issues. I found a site which has all the Vista drivers that one could need ( The new OS also got good reviews from ordinary users like me, so I guess it’s safe to take the plunge.

  4. Mitch:
    Thanks for the post!
    I agree with you that often my favorite articles in Inc and other magazines are when the person talks about the things they can’t live without. Granted, the stuff they often can’t live without is the stuff I can only dream of getting!
    Very interesting. I knew you were a Crackberry addict from listing to you, but I didn’t know you had slipped so far! 🙂
    Very interesting to hear. Gotta get somewhere to download the newest 6px now!

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