Categories: Articles

Graphic Design USA Discusses Logo Trends 2005

I first found out about Graphic Design USA Magazine’s feature article, Logo Trends 2005, from Fast Company Magazine Blog, FC Now, post: Logo, Going, Gone posted by Heath Row today.
For designers, the word “trend” is a locust. It makes the assumption that originality is replaced by what works. As the article contends: “Trends are not an accusation of some widespread lack of original thinking. Instead, they are a sign of design evolution in our ever-shrinking world.”
Designers, more and more, are becoming marketing wizards. They have to be. They must focus in on the customer’s needs and what experiences the customer wants. As a creative person it can be hard to do what’s best for others while still keeping that creativity at a high level.
From personal experience, it is always a challenge to find the right designers. Ones who can take the strategic vision and migrate it into a brand that can resonate through many channels. You would be surprised how many brands have a hard time in the digital space. It has to look as compelling and experiential on a business card as it does on a website or a mammoth banner at a trade show.
Graphic Design USA’s Logo Trends 2005 is a worthwhile read… and if it’s not, it’s still cool to see a bunch of logos – created all over the place – that do have a parallel style or trend. Even if you hate that word.

Mitch Joel

Mitch Joel lives at the intersection of technology, business transformation and consumer culture. He is the Executive Director of Next Era Institute, a strategic intelligence platform helping leaders understand the forces reshaping business, technology, culture and society. The Institute identifies which shifts matter, explores their wider significance and translates them into strategic direction and momentum. Mitch is also a globally recognized keynote speaker. He has delivered thousands of presentations across both B2B and B2C industries to organizations including Google, Walmart, LEGO, Shopify, Microsoft, Procter & Gamble and Unilever. Strategy Magazine has called him “one of North America’s leading visionaries.” Mitch built his career by working directly inside the waves of change that reshaped modern business. He founded and built a digital marketing agency that worked with some of the world’s largest brands and was later acquired by WPP, where he served as President of a firm operating in 25 countries with almost 3,000 employees. Mitch is the bestselling author of Six Pixels of Separation and CTRL ALT Delete, and the host of Thinking With Mitch Joel, one of the longest-running business podcasts in the world. His writing and commentary appear in outlets including Harvard Business Review, Fast Company and Inc. Magazine. He is a member of Dr. Marshall Goldsmith’s 100 Coaches and was named to the Thinkers50 Radar. Mitch also hosts Groove – The No Treble Podcast, documenting the oral history of electric bass players. Mitch is also Co-Founder of ThinkersOne, a platform that enables companies to bring personalized thought leadership from world-class experts into meetings, events and off-sites in focused 15-minute bursts.