Categories: Articles

Edy's Dibs – Bite Sized Ice Cream Snacks

I don’t know why I find this unique, but I do. Edy’s Ice Cream recently launched Dibs – Bite Sized Ice Cream Snacks – in “exciting” flavors like: Chocolate with Chocolaty Coating, Mint with Chocolaty Coating, Vanilla with Chocolaty Coating, Vanilla with Nestle Crunch Coating and Vanilla with Nestle Drumstick Coating.
No, I am not making up those flavors and no I am not making up the product.
So what’s the big deal?
Scooping is always a pain. You usually have to leave your pint out for a bit just to let the ice cream melt. If you have kids (I don’t, but I’m around them plenty), you know they love ice cream but they’re not big fans of the napkin or sticklers for keeping the ice cream in either the bowl or their mouths.
So Edy’s took a super-old snack and made it easy to eat like popcorn. Imagine, now you can sit back on your couch and toss these bit sized bad boys back until you’re nauseous. You can also easily manage the amount you’re giving your kids as a handful may be more than enough (while the bowl needs to look pretty full for best effect).
The packaging is simple – same ice cream carton as before. The concept is also very simple and that’s why it’s unique, noteworthy and interesting. Now I am curious to see if ice cream fanatics will put away their scoopers, bowls and spoons to snap back these ice cream nuggets. After all, isn’t the scooper, bowl and spoon part of the fun?

Mitch Joel

Mitch Joel lives at the intersection of technology, business transformation and consumer culture. He is the Executive Director of Next Era Institute, a strategic intelligence platform helping leaders understand the forces reshaping business, technology, culture and society. The Institute identifies which shifts matter, explores their wider significance and translates them into strategic direction and momentum. Mitch is also a globally recognized keynote speaker. He has delivered thousands of presentations across both B2B and B2C industries to organizations including Google, Walmart, LEGO, Shopify, Microsoft, Procter & Gamble and Unilever. Strategy Magazine has called him “one of North America’s leading visionaries.” Mitch built his career by working directly inside the waves of change that reshaped modern business. He founded and built a digital marketing agency that worked with some of the world’s largest brands and was later acquired by WPP, where he served as President of a firm operating in 25 countries with almost 3,000 employees. Mitch is the bestselling author of Six Pixels of Separation and CTRL ALT Delete, and the host of Thinking With Mitch Joel, one of the longest-running business podcasts in the world. His writing and commentary appear in outlets including Harvard Business Review, Fast Company and Inc. Magazine. He is a member of Dr. Marshall Goldsmith’s 100 Coaches and was named to the Thinkers50 Radar. Mitch also hosts Groove – The No Treble Podcast, documenting the oral history of electric bass players. Mitch is also Co-Founder of ThinkersOne, a platform that enables companies to bring personalized thought leadership from world-class experts into meetings, events and off-sites in focused 15-minute bursts.