Get A First Look At Get Back In The Box By Douglas Rushkoff

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HarperCollins Canada is offering members of The Montreal Business Book Club and readers of this Blog a “First Look” at the soon-to-be-released book, Get Back In The Box by Douglas Rushkoff.
All you have to do is sign up for the HarperCollins Canada First Look program which gives certain people the chance of winning books of your selection prior to their release date in stores (Get Back In The Box will hit the streets on December 13th, 2005).
Here’s the overview of Get Back In The Box (from HarperCollins Canada):
Douglas Rushkoff was one of the first social commentators to identify the new culture around the Internet. He has spent nearly a decade advising companies on the ways they can re-orient their businesses to the transformations the Internet has caused. Through his speaking and consulting, Rushkoff has discovered an important and unrecognized shift in American business. Too many companies are panicked and operating in survival mode when the worst of the crisis has already passed.
Likening the Internet transformation to the intellectual and technological ferment of the Enlightenment, Rushkoff suggests we have a remarkable opportunity to re-integrate our new perspective with the work we actually do. Instead of running around trying to “think out of the box,” Rushkoff demonstrates, now is the time to “get back in the box” and improve the way we do our jobs, run our operations and drive innovation from the ground up.
Combining stories gleaned from his consulting with a thrilling tour of history’s dramatic moments and clever readings of cultural shift we’ve just experienced, Rushkoff offers a compelling vision of the simple and effective ways businesses can re-invigorate themselves.
About the Author:
Douglas Rushkoff is the author of eight best-selling books on new media and popular culture, including Cyberia, Media Virus, Playing the Future, Coercion: Why We Listen to What “They” Say, and the novels Ecstasy Club, and Exit Strategy. His commentaries air on CBS Sunday Morning and NPR’s All Things Considered, and appear on the back page of Time magazine. Rushkoff lectures about media, art, society, and change at conferences and universities around the world. He hosts and writes documentaries for PBS, Channel Four, and the BBC.
In order to win, all entries must be received by November 24, 2005.
Here’s how you can get started: Montreal Business Book Club First Look At Get Back In The Box By Douglas Rushkoff.