1. I know I’m one of the Facebook users that is barely scratching the surface of how it can create deep connections, not just saying Happy Birthday to someone I knew in fourth grade. Any suggestions on resources available to take Facebook to a deeper level would be appreciated.

  2. Not to forget that Facebook is also improving its search functionality to provide you more relevant information based on your profile, behaviour and peers.
    Soon it will beat regular search engines which can be manipulated by SEO in terms of the value of its search results to the users.

  3. With a third of the world’s online community having a Facebook profile or page which represents about 600 million of us with an average of 130 friends and more than 200 million access the site once day from a mobile device.
    Facebook mobile users interact with the site twice as much with over 200 mobile operators in 60 countries. There are over 30 billion pieces of content shared each month including 2.5 billion photos. And over 10,000 new websites integrate with the site every day.
    This “destination” seems to be catching on.

  4. …and because its a platform, enterprises need to commit time and resources to experimentation and development for the platform, just as IT departments do for their Windows OS or retail marketers do for their planograms and so on.

  5. Even being skeptical about Facebook – meaning I simply don’t use it for personal matters but purely for business – I can’t deny the monstrous impact it’s having on modern society. Once you create a robust product, it’s natural to be willing to spread its influence outside of its boundaries, hence the introduction of external Likes and Logins.
    Mobile goes towards that as well, and I am sure 2011 will see a lot more moves in this direction, ’cause quite frankly that’s the only logical step to take at this point.

  6. I definitely agree that Facebook is more than a destination. Although we may utilize it as this, there is a deeper meaning behind what it can do for us. We just have to be willing to accept and explore the options that Facebook is more than simply uploading photos and posting a status. It is absolutely a place to share information that is valuable… it’s almost like the post office- a place where information is passed through and sent to appropriate senders, except instead of going directly to a single or few senders, it goes out to anyone interested in viewing the content.

  7. Facebook has been a big help for my business. Almost 90% of my connections in their are my business contacts and only about 10% are personal contacts or people that I really know. That’s because it can help me find people that I need and want. I don’t believe that facebook will be the next friendster or myspace.. Friendster was very popular last decade until Facebook came.. But is there something else that can surpass facebook?

  8. Admittedly, I developed my marketing chops during the times when email marketing was considered cutting edge. That being said, I see Facebook as a connecting device not only online but also offline. More access to people creates ways to blend your online and offline lives either because you wouldn’t have met them but for the online platform or you wouldn’t have found out about events, etc., but for the online platform.
    People bemoan technology for creating anti social behaviors and I do agree that we’ve become uncivil because it. However, in the past year I’ve met so many wonderful people “IRL” because of my interactions online: Facebook, Tiwtter, etc.
    Parissa Behnia
    678 Partners

  9. I think the real BLAMMO statement made here is:
    “Think about the potential of third-party logins via mobile that seamlessly allow you to access Facebook Credits as well. Simply put: easy mobile commerce.”
    Like a punch in the face. Should this (ie. when this..) feature be introduced, the ease with which people will be able to click on a shared link in their feed, browse a site, add to cart, and then purchase via FB all without having to enter a separate username/password, will change the game. Not only for those marketers/businesspeople you’ve shared have left the site altogether, but for small business right on up to the biggest corporations everywhere.
    FB isn’t going anywhere, and like most in this comment thread who are eager to learn more and better employ their FB account, I too am gonna have to pull up my socks or be left in the dust. We owe it to our customers.
    Speaking of FB, I just finished watching a recent video at #smetv with Mari Smith that is well worth the 10mins or so. Some of it is elementary for those reading this blog I’m sure, but refreshers never hurt.

  10. If only those CEOs who block Facebook in their organizations would read this blog post. A Facebook-like collaborative platform, unhandcuffed by hierarchy, would make my job as a Project Manager so much easier. And it would practically eliminate those ridiculous emails…

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