Evolving Masculinity In Marketing While Dealing With The Elephant In The Room

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How does marketing to men change in world where the role of the male has evolved so dramatically?

It’s a difficult concept to speak about, especially as the #MeToo movement continues to roll on (and, especially, because I am a middle-aged white male living in North America who has a ton of privilege). With that, marketers have always had a very specific role: Make a brand’s product or service interesting to a specific market. It’s interesting to think about just how much our world has changed when it comes to marketing to genders – and what, exactly, this all means to marketers today. This is the perfect week to think about it, considering that the annual Cannes Lions Festival is wrapping up in France. These topics were front and center… or maybe not as central as some had hoped. 

Interested in hearing more? You may want to listen to this: BeanCast #500 – Look How Far We’ve Come.

This week, I discussed these topics (and more) along with Joseph Jaffe (Super Advisor at The Innovation Scout), Jonathan Sackett (President at Allscope) and host Bob Knorpp on the very excellent BeanCast Podcast (which I’ve been fortunate to be a guest on in the past). This also happens to be the 500th episode of the BeanCast. A hearty congrats to Bob for pulling together one of the best podcasts on the marketing, communications and advertising space in the world!

Take a listen and jump into the fray…