Don't Blog. Don't Podcast. Don't Try Second Life

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I’ve spent the past few days listening to my usual slew of Podcasts – Across The Sound, Inside PR, For Immediate Release, Managing The Gray, Daily Source Code, American Copywriter, New Comm Road and many more. I’ve also been paying close attention to the comments that these Podcasts get.
People don’t get it.
There was an audio comment on For Immediate Release from someone giving a handful of reasons as to why you will not find them in Second Life. On Across The Sound, there was a segment on what a person thought about Podcasting, and how unimportant it truly is (in their opinion). There are always people asking me why they should Blog, as they think it’s a huge waste of time.
I’m tired of this.
I heard these exact same arguments (don’t have the time, too busy, the technology is quirky, it won’t catch on with everybody) every time something new gets introduced.
I’m really sick and tired.
I could list out all of the reasons people give as to why they don’t Blog, Podcast or try out Second Life, and we can compare it to the reasons people gave years ago when they first tried stuff like a web browser (“who has time to surf through all this?”), instant messenger (“why would anyone want to communicate like this?”) and email (“it makes no sense when you can just fax them.”).
As Marketers, we have a duty to understand every channel of communication that people are using. When we make statements like “my schedule is too busy to add another appointment, like meeting in Second Life,” what you’re actually saying is, “I’m closed minded.” Our roles are to help our clients understand the world of new marketing and social media. Like it or not, it is greatly impacting how consumers live with brands and there’s no stopping it.
So go ahead, ignore Second Life. Assume that Blogs are all about lonely people talking about their cats. Podcasting is just some wannabe blabbing into a microphone. For every person that continues to think like that, more and more marketing opportunities open up for those that are not taking their eyes off the ball and want to have a real conversation about their brand to the consumers who care the most.


  1. AMEN my friend. You took the words right out of my mouth.
    I can understand the general public saying these sorts of things, but when I hear peers saying it I just have to shake my head.
    And I agree with your audio comment on ATS as well. If you are not passionate about this market then you are NEVER going to succeed. Yes it takes time. Yes it can be frustrating when things are new. But, for me and everyone else who is going to be successful in this piece of the world THAT is what makes it exciting. I love this stuff.
    If you don’t get it, then please get out of the way. The rest of us are going to change the world.

  2. So right. Let them keep saying “so what” – there will be more spoils for those of us that do get it
    “If you don’t like change, you’re going to like irrelevance even less” – General Eric Shinseki, Retired Chief of Staff, US Army (thanks Ken)

  3. I’m happy to leave the skeptics in the dust as well, Mitch.
    I would echo some of the criticisms out that Second Life can be frustrating — it’s often slow to load on my computer, and the learning curve is steep. But you know what? I’ll get over them. As a communicator who’s out there evangelizing the power and benefits of new media, I don’t have a choice.
    Companies have already started doing business in Second Life. Isn’t it inevitable that more and more will continue to do so?
    We’re doing a disservice as consultants/markters/counsellors if we DON’T spend time exploring Second Life and then explaining it to our clients.
    –Bryan Person
    New Comm Road Podcast

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