Does A Personal Brand Scale?

Mitch JoelPosted by

Episode #322 of Six Pixels of Separation – The Twist Image Podcast is now live and ready for you to listen to.

After spending a few days at Content Marketing World, this past week, my head is still spinning over the myriad of opportunities that brands have when it comes to creating better relationships with customers. Another speaker at the event was Paul Roetzer of PR 20/20 (Paul has been on the podcast before: SPOS #294 – The Marketing Agency Blueprint With Paul Roetzer). He is also the author of The Marketing Agency Blueprint – The handbook for building hybrid, PR, SEO, Content, Advertising, and Web firms. We wound up having a fascinating conversation about how to grow a digital marketing business while making a personal brand scalable. We both questioned whether or not this was even possible. Beyond that, he was kind enough to introduce me to his latest project, Net Marketing Score – an online tool to help marketing agencies better qualify potential clients. It’s one of the coolest things I have seen in the past while. Enjoy the conversation…

You can grab the latest episode of Six Pixels of Separation here (or feel free to subscribe via iTunes): Six Pixels of Separation – The Twist Image Podcast #322.

3 comments

  1. Mitch, you summarized this interview quite nicely at the end of this podcast when you said the marketing services industry needs more entrepreneurs like Paul Roetzer. I totally agree. He is a progressive thinker. He aspires to contribute to the entire eco system of marketing agencies and he is doing just that.

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