Episode #621 of Six Pixels of Separation – The Mirum Podcast is now live and ready for you to listen to.
What is the truth? Is there one truth? Is truth under assault these days? Fake news. Flat earthers. How brands position themselves. How do we build a truth? Are there many truths? Hector Macdonald is an expert in business storytelling. As a strategic communications consultant, he has advised the leaders of some of the world’s top corporations in industries as diverse as financial services, telecoms, technology, and healthcare. He is also the bestselling author of four novels. Hector began writing thrillers after completing a zoology degree at Oxford University. The Mind Game was a bestseller published in 18 languages. The Hummingbird Saint and The Storm Prophet followed, and then Hector turned to spy fiction with Rogue Elements. His first non-fiction book is why we’re here. It’s called, Truth – How the Many Sides to Every Story Shape Our Reality. Enjoy the conversation.