Decoding Human Motivation

Mitch JoelPosted by

Episode #483 of Six Pixels of Separation – The Mirum Podcast is now live and ready for you to listen to.

Sometime, you pick up a book that you can’t put down, and realize that you’ve never really heard of the author… and, you’re embarrassed. That’s the exact feeling I had after reading The Science of Why by Dr. David Forbes. He’s a clinical and cognitive psychologist, who was a member of the faculties of Harvard Medical School Department of Psychiatry and the Harvard Laboratory of Human Development before starting his career as a business consultant. For over 20 years, he has been at the helm of Forbes Consulting as a strategic market research consultancy, dedicated to creating business advantage through deep psychological consumer insights. So, why do consumers do what they do? What is truly behind the choices that they make? How can brands better reach them? The answers to this – and more questions – may surprise you. Enjoy the conversation…

You can grab the latest episode of Six Pixels of Separation here (or feel free to subscribe via iTunes): Six Pixels of Separation – The Mirum Podcast #483.