Articles

CTRL ALT PANIC – Is It Time To Delete (Almost) Everything?

No, this is not an April Fool’s joke.

It might actually be time to delete everything.
The social media posts. 
The hot takes. 
The political opinions. 
Even your DNA test results… especially your DNA test results.

23andMe – yes, the company you spit into a tube for – just filed for bankruptcy

And they’re planning to sell your genetic data. 
Fifteen million people handed over the most intimate information possible in exchange for some ancestry info. 
Now, that data could be sold to the highest bidder. 
Legally.
Scary?
Maybe… but also expected.
This is the real cost of data permanence. 
Once it’s out there… it’s out there.

Welcome to the Delete Everything Era?

We’re not just talking about a toxic tweet from 2015 or that photo from Vegas. 
The new reality is one where your digital past are stored, sold, and scrutinized.
And that scrutiny? It’s not hypothetical anymore.
This is why more and more privacy experts are pushing for digital minimalism. 
A reset. A cleanse.
Or, better yet, don’t post it to begin with.

There’s something to be learned from Snapchat here. 

The ephemeral way. 
Post, view, vanish. 
Disappear by design. 
Not for secrecy. 
For sanity. 
It was 2011 when Snapchat launched and made disappearing messages cool. 
Now, in 2025, that feels prophetic.

We’re in a strange moment. 

People are scrubbing their feeds, archiving posts, deleting old thoughts. 
Not because they regret them. 
But because they’re scared. 
Because freedom of speech doesn’t equal freedom from consequences. 
And increasingly, the consequences are coming for all of us.
It’s time to take the controls back.
Because the best privacy policy is the one you create for yourself.

Maybe you should delete everything… and don’t look back?

This is what Elias Makos and I discussed on CJAD 800 AM. Listen in right here.

Before you go… ThinkersOne is a new way for organizations to buy bite-sized and personalized thought leadership video content (live and recorded) from the best Thinkers in the world. If you’re looking to add excitement and big smarts to your meetings, corporate events, company off-sites, “lunch & learns” and beyond, check it out.

Mitch Joel

Share
Published by
Mitch Joel
Tags: 23 and me23andmeadvertisingaiancestryartificial intelligencebrand strategybrandingbusiness blogbusiness book authorbusiness conferencesbusiness growthbusiness innovationbusiness keynotebusiness speakerbusiness strategybusiness transformationbusiness transformation speakercjadcjad 800 amconsumer behaviorcontent creationcontent marketingcorporate eventsctrl alt deletecustomer experiencecustomer experience speakerdatadata permanencedecode the futuredelete everything eradigital advertisingdigital marketingdigital marketing blogdigital marketing podcastdigital mediadigital minimalismdigital pastdigital transformationdisruptiondisruption speakerdisruption strategydnadna test resultselias makosentrepreneurentrepreneurshipephemeral contentevent marketingexecutive workshopsexpert insightsfreedom of speechfuture of workgenerative aigenetic datahuman behaviorhybrid worki heart radioinnovationinnovation economyinnovation speakerinternational keynote speakerinvestorkeynote presentationkeynote speakerknowledge workleadershipleadership bookleadership developmentleadership podcastmanagementmanagement podcastmanagement speakermanagement strategymanagement thinkingmarketingmarketing blogmarketing landscapemarketing podcastmarketing speakermarketing strategymediamedia innovationmedia landscapemitch joelmitchjoelnew medianewsnon fiction booknorth american marketingomnichannel marketingprivacyprivacy expertprivacy policyprofessional speakersix pixelssix pixels groupsix pixels of separationsnapsnapchatsocial mediasocial media poststartupstorytellingtalk radiotechnologytechnology speakertechnology trendsthe elias makos showthinkers onethinkersonethought leadershiptransformationtransformation speakertrendstrends speakertweet

Recent Posts

The Business Of Culture And Art With Douglas Woodham – This Week’s Thinking With Mitch Joel Conversation

Episode #1034 of Thinking With Mitch Joel is now live. In this conversation with Douglas…

2 hours ago

The Business Of Culture And Art With Douglas Woodham – TWMJ #1034

Welcome to episode #1034 of Thinking With Mitch Joel (formerly Six Pixels of Separation). At…

2 hours ago

Six Links That Make You Think #829

Is there one link, story or idea that stopped you this week… and made you…

1 day ago

We Built The Wrong Future… And AI Is Exposing It

I’ve been thinking a lot about the future lately… not in an abstract, sci-fi sense,…

4 days ago

Retail’s AI Moment Is Missing The Point

The best retail is both an experience and a system. So when you read a…

5 days ago

Revolutionizing Humanity And Tech With Pablos Holman – This Week’s Thinking With Mitch Joel Conversation

Episode #1033 of Thinking With Mitch Joel (formerly Six Pixels of Separation - The ThinkersOne…

1 week ago

This website uses cookies.