Categories: Articles

Content, Authenticity And The Road To Professional Speaking

Want to speak? Want to produce better content? Want to bring your brand stature up?

A couple of weeks back, I had back-to-back meetings in Philadelphia with a day off in-between (which rarely/never happens). For years, I have been friends and following my friends, Michael and Amy Port and their work at Heroic Public Speaking. Basically, if you want to become a professional public speaker, if you want to get better at presenting, or if you just want some more confidence in the boardroom, they are the gold standard in public speaking and professional speaker training. Their facilities are a short car ride outside of Philly. In 2017, they opened this Heroic Public Speaking Headquarters in Lambertville, New Jersey. It is over 6,500 square foot of speaker training and growing. I spent the afternoon with them in this amazingly beautiful space, and Michael invited me to be a guest on his podcast, Steal The Show.

Take a listen right here

Here’s how Michael described our hour-plus conversation: 

“If you look at the past decade, I’d be challenged to see another industry as disrupted by technology as speaking.” – Mitch Joel.

Today, most brands and businesses are also trying to be a media company. Selling a product or service is no longer enough. Whether it’s an engaging social media presence or valuable email marketing campaign–this new expectation of content creation provides an unprecedented marketing opportunity for companies all over the world. However, if we’re not careful, we can fall into the abyss of marketing noise; following templates and sticking to the norms will mask your authentic voice and have you hidden in the crowd. That’s why on today’s episode of Steal the Show, we are joined by Mitch Joel live at Heroic Public Speaking HQ to discuss content creation… Listen to this episode to learn the intellectual significance that Mitch brings to the table, and how you can apply Mitch’s wisdom to your brand.

“You have to find the thing that makes you want to create content.”  – Mitch Joel.

Steal The Points:

  • Create content that is you, rather than what you think the audience wants.
  • Find a talent agency with speakers who speak on similar topics.
  • There will always be opportunity to write and speak about what’s next.
  • Be mindful of when criticizing other work takes the place of working on your own.
  • Watch the best speakers and read the best authors if you want to speak or write.

More about Michael Port and Heroic Public Public Speaking:

Michael Port has written six books, including Book Yourself Solid and Steal the Show. He was once a professional actor, having received his MFA from NYU’s Graduate Acting Program, guest starring on shows like Sex And The City and Law & Order, and in films like The Pelican Brief and Down to Earth. Michael has be seen on MSNBC, CNBC, and PBS as an on air expert in communication and business development and as the host of the most popular podcast on public speaking and performance, Steal the Show with Michael Port. Now he is focused on making you a great speaker. 

Take a listen. If you have any questions… fire away…

Mitch Joel

Mitch Joel lives at the intersection of technology, business transformation and consumer culture. He is the Executive Director of Next Era Institute, a strategic intelligence platform helping leaders understand the forces reshaping business, technology, culture and society. The Institute identifies which shifts matter, explores their wider significance and translates them into strategic direction and momentum. Mitch is also a globally recognized keynote speaker. He has delivered thousands of presentations across both B2B and B2C industries to organizations including Google, Walmart, LEGO, Shopify, Microsoft, Procter & Gamble and Unilever. Strategy Magazine has called him “one of North America’s leading visionaries.” Mitch built his career by working directly inside the waves of change that reshaped modern business. He founded and built a digital marketing agency that worked with some of the world’s largest brands and was later acquired by WPP, where he served as President of a firm operating in 25 countries with almost 3,000 employees. Mitch is the bestselling author of Six Pixels of Separation and CTRL ALT Delete, and the host of Thinking With Mitch Joel, one of the longest-running business podcasts in the world. His writing and commentary appear in outlets including Harvard Business Review, Fast Company and Inc. Magazine. He is a member of Dr. Marshall Goldsmith’s 100 Coaches and was named to the Thinkers50 Radar. Mitch also hosts Groove – The No Treble Podcast, documenting the oral history of electric bass players. Mitch is also Co-Founder of ThinkersOne, a platform that enables companies to bring personalized thought leadership from world-class experts into meetings, events and off-sites in focused 15-minute bursts.

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