Brand Against The Machine

Mitch JoelPosted by

Episode #284 of Six Pixels of Separation – The Twist Image Podcast is now live and ready for you to listen to.

Brands act like machines because brands are not people. That seems obvious enough, but John Morgan is here to explain how brands are still made up of people and how we all interact can change not only the face of marketing, but the business landscape. His first business book, Brand Against The Machine – How to Build Your Brand, Cut Through the Marketing Noise and Stand Out from the Competition, was recently released and he’s here to discuss the new brand blueprint that he thinks will make brands a little less like machines… and more like us. Enjoy the conversation…

You can grab the latest episode of Six Pixels of Separation here (or feel free to subscribe via iTunes): Six Pixels of Separation – The Twist Image Podcast #284.