Categories: Articles

Birds And Lions. New Platforms And New Engagement

Is there a difference between real time and in-the-now moments versus watching a TV show or going to a movie?

This past week was the Cannes Lion. It’s the annual belly-rubbing of the advertising industry in southern France, where awards are given, industry experts envision their future and parties. Lots and lots of parties. It’s a star-studded event, and this was a very interesting conversation (dubbed as a "debate") between Twitter CEO, Dick Costolo, and Viacom President and CEO, Philippe Dauman. The session is moderated by founder and CEO of WPP (yes, the same company that now owns Twist Image), Sir Martin Sorrell. It’s over an hour long (so pack a lunch), but it really is interesting to see just how much Twitter is edging into traditional media spaces and how badly Viacom needs to advance their own digital integration.

A tale of two cities, if you will…

Mitch Joel

Mitch Joel lives at the intersection of technology, business transformation and consumer culture. He is the Executive Director of Next Era Institute, a strategic intelligence platform helping leaders understand the forces reshaping business, technology, culture and society. The Institute identifies which shifts matter, explores their wider significance and translates them into strategic direction and momentum. Mitch is also a globally recognized keynote speaker. He has delivered thousands of presentations across both B2B and B2C industries to organizations including Google, Walmart, LEGO, Shopify, Microsoft, Procter & Gamble and Unilever. Strategy Magazine has called him “one of North America’s leading visionaries.” Mitch built his career by working directly inside the waves of change that reshaped modern business. He founded and built a digital marketing agency that worked with some of the world’s largest brands and was later acquired by WPP, where he served as President of a firm operating in 25 countries with almost 3,000 employees. Mitch is the bestselling author of Six Pixels of Separation and CTRL ALT Delete, and the host of Thinking With Mitch Joel, one of the longest-running business podcasts in the world. His writing and commentary appear in outlets including Harvard Business Review, Fast Company and Inc. Magazine. He is a member of Dr. Marshall Goldsmith’s 100 Coaches and was named to the Thinkers50 Radar. Mitch also hosts Groove – The No Treble Podcast, documenting the oral history of electric bass players. Mitch is also Co-Founder of ThinkersOne, a platform that enables companies to bring personalized thought leadership from world-class experts into meetings, events and off-sites in focused 15-minute bursts.

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