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Better YouTube Channels With Carlos Pacheco – This Week’s Six Pixels of Separation Podcast

Episode #672 of Six Pixels of Separation is now live and ready for you to listen to.

Like millions of other people, YouTube is the new TV in my life. I subscribe to channels on YouTube, and every night I watch what I subscribed to. It’s an amazing mess of interests, hobbies, music, news, information and more. I love it. Thousands of YouTube creators who seem to know exactly what I like (from magic and heavy metal to fountain pens and keynote speakers). Brands still want their videos to pop, and they want their content to go viral. The bigger idea is to create and build a sustainable (and impressive) YouTube channel. Too many are focused on a video… and not the channel opportunity. I’ve had the pleasure of knowing Carlos Pacheco for many years. Currently, he is the COO at Truly (a marketing agency), but he is also an excellent resource on how to build a successful YouTube channel. He doesn’t just talk about it, either… he has done it. For brands like Just For Laughs (which moved from 300k to over 3 million subscribers in over a year) and many others. Carlos has close to twenty years of experience in marketing optimization, audience development and paid media strategy. He is also the co-host of The Video Insiders Podcast that deconstructs YouTube in great depth. Enjoy the conversation…

You can grab the latest episode of Six Pixels of Separation here (or feel free to subscribe via iTunes): Six Pixels of Separation #672.

Mitch Joel

Mitch Joel lives at the intersection of technology, business transformation and consumer culture. He is the Executive Director of Next Era Institute, a strategic intelligence platform helping leaders understand the forces reshaping business, technology, culture and society. The Institute identifies which shifts matter, explores their wider significance and translates them into strategic direction and momentum. Mitch is also a globally recognized keynote speaker. He has delivered thousands of presentations across both B2B and B2C industries to organizations including Google, Walmart, LEGO, Shopify, Microsoft, Procter & Gamble and Unilever. Strategy Magazine has called him “one of North America’s leading visionaries.” Mitch built his career by working directly inside the waves of change that reshaped modern business. He founded and built a digital marketing agency that worked with some of the world’s largest brands and was later acquired by WPP, where he served as President of a firm operating in 25 countries with almost 3,000 employees. Mitch is the bestselling author of Six Pixels of Separation and CTRL ALT Delete, and the host of Thinking With Mitch Joel, one of the longest-running business podcasts in the world. His writing and commentary appear in outlets including Harvard Business Review, Fast Company and Inc. Magazine. He is a member of Dr. Marshall Goldsmith’s 100 Coaches and was named to the Thinkers50 Radar. Mitch also hosts Groove – The No Treble Podcast, documenting the oral history of electric bass players. Mitch is also Co-Founder of ThinkersOne, a platform that enables companies to bring personalized thought leadership from world-class experts into meetings, events and off-sites in focused 15-minute bursts.

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