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Apple Has Over 40% Of The Wireless Headphone Market, Facebook Tests Mid-Roll Ads And More On This Week's CTRL ALT Delete Segment On CHOM 97.7 FM

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Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio out of Montreal (home base). It’s not a long segment – about 5 to 10 minutes every week – about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7 FM are posting these segments weekly on iHeart Radio, if you’re interested in hearing more of me blathering away about what’s going on in the digital world. I’m really excited about this opportunity, because this is the radio station that I grew up on listening to, and it really is a fun treat to be invited to the Mornings Rock with Terry and Heather B. morning show. The segment is called, CTRL ALT Delete with Mitch Joel.

This week we discussed: 

  • Over the holidays, Apple finally started shipping their highly-anticipated AirPods – wireless/Bluetooth headphones. Lots of positive reviews, plus this stunning piece of data: Apple has over 40% of the wireless headphone market. How did that happen so fast? Well, it turns of that AirPods are a runaway success, and the fact that Apple owns Beats… and there you go. Since the AirPods were released, Apple has 26% of the market and Beats has 15.4%. To compare, Bose is at 16.1%… and this is just the beginning for wireless headphones.        
  • How quick are you to skip an ad on YouTube? YouTube is a huge advertising money-maker for brands. Well, are you skipping more of less than millennials? It turns out that 59% of millennials skip ads on YouTube. Some argue that this is a good thing?         
  • It’s possible that Facebook either did or did not see the data about YouTube above. Apparently, Facebook is testing mid-roll ads. Facebook will require videos with mid-roll ads to be “at least 90 seconds in total, and a user has to watch a minimum of 20 seconds to be shown an ad. The company is capping ad length at 15 seconds, (compared with 30 seconds for YouTube ads). Publishers will receive 55% of the revenue generated by these ads, which is the same revenue-split that YouTube offers their video creators.” Why is Facebook doing this? They’re running out of ad inventory. Good news for their accounting department. Bad news for users? 
  • App of the week: Lose It! 

Take a listen right here.