Apple unveiled their new product lineup today.
And, in a word: Environment.
Sure, you’re getting what you’ve come to expect from new Apple product launches…
Faster, lighter, brighter, more capacity, better hardware, but now there is greater effort from the brand to be better for the environment.
From materials (like new Apple Watch Series 9 watchbands) to even ensuring that collabs with Hermes and Nike meet a new standard in trying to use recyclable materials with style.
They introduced something called FineWoven materials, which will also replace their standard leather offerings in iPhone cases.
And, it was hard not to be mesmerized by the new tech that enables us to tap our fingers together to get an action called up on the new Apple Watch (you can easily see this tech being deployed against the entire Apple family of products).
Of course, the big headliner is always the introduction of a new iPhone.
Welcome to iPhone 15.
Featuring Dynamic Island, Super Retina XDR, new colors, new sizes and an upgraded iPhone 15 Pro version.
Let’s not forget, goodbye lightning charging and hello USB C.
Are you buying?
What is Tech Tuesday?
Every Tuesday – for just a few minutes – I join Heather Backman (my old buddy from her days on CHOM FM and Jack 103) on the air at 95.9 Star FM to give a quick blast about the current state of technology, media and Internet culture.
We call it Tech Tuesday (and we do it in just a few minutes).
Once the segment goes live on 95.9 Star FM, I will post it here for you to listen in, learn, share and engage.
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