Algorhythm – The Pulse of Creativity, Data And The Future of Brands.
There is this ongoing debate: is the future of brands about data or is it about creativity? Building brilliant brands in a disruptive age is not as easy (or obvious) as some might think. We live in a culture of change. Most brands are overwhelmed by the massive shifts that they have to make to their business models. Disruption is everywhere. Digital transformation is imperative. We live in the Uber-ization of everything. Consumers seem much more willing to pay for access, as they shift away from ownership (think about streaming music, instead of buying it). There are several new (and dramatic) realities that will force businesses to rethink many of their commonly held beliefs about what works in business today, and what the future may look like. Interestingly, this is less about the evolution of technology, and much more about how consumers have become that much more efficient in this very different landscape. The world continues to evolve and challenge brands like never before.
Algorhythm will be your compass.
This is the general theme and purpose of what will be the follow-up to my previous two business books, Six Pixels of Separation and CTRL ALT Delete. I am really excited by the notion that leaders are doing their best to transform their brands, bring a heightened level of marketing innovation to the work that they’re doing, and focusing much more on turning branding moments into transactional ones. The theme of this book has been swirling around in my brain/content for the greater part of these past two years.
So, when will Algorhythm be out in book stores?
It is early days. I’m putting the title “out there” as I begin to roll out an entirely new presentation that I am giving to corporations and organizations all over the world. It is in working through the content and development of this presentation that the idea, title and format of the book came to fruition. The finalized book proposal will happen by the end of the summer, and that’s when my literary agent will gauge the interest from current book publisher, Hachette Book Group – Grand Central Publishing. My plan is to not self-publish this book, because I have had great experiences working with Grand Central Publishing on the previous two, and they have been a great partner in my book publishing adventures. I know, I’m probably in the minority of non-fiction business writers who might say this, but this has been the case for me.
In the meantime…
I will continue to blog, podcast, contribute to other publications and media entities, public speak and, of course, nurture these ideas in the work that our agency, Mirum, will continue to deliver for clients. I am really excited about digging into the writing of my third book, and I’m especially interested to document and demonstrate what Algorhythm means as the pulse, beat and rhythm of business continues to evolve. Look for the publication date to be at the end of 2016/2017… it may seem like a long ways off, but it’s just around the corner.
Algorhythm… a book about future-proofing your brand.