The Haters will tell you… Blogging doesn’t have a ROI. A tweet is worthless. Getting someone to "like" your Facebook
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Not Buying What You're Shilling
Transparency and full disclosure don’t mean much in the world of Social Media anymore. Do you remember when the FTC
Continue readingMonetizing Your Leaderboard
The trouble with new media is that it’s hard to tell the pretenders from the professionals. If an individual with
Continue readingMy Blog Writing Dilemma
Everything was fine and dandy until the other day. To write my Blog posts, I use a Windows-based piece of
Continue readingSix Links Worthy Of Your Attention #54
Is there one link, story, picture or thought that you saw online this week that you think somebody you know
Continue readingThe Ultimate Question: Self-Interested Or Interesting?
Do you want to know if your content is working for you? There is a constant slew of articles, Blog
Continue readingSix Links Worthy Of Your Attention #53
Is there one link, story, picture or thought that you saw online this week that you think somebody you know
Continue readingThe One Screen World
How is your Marketing working in a three screen world? Between us, I never knew if the three screens were
Continue readingA Philosophy Of Tenacity
Success in Marketing doesn’t happen by doing something halfway. You have to be dedicated to the cause. Today, I took
Continue readingQR Codes And The Great Lunchbag Letdown
Mobile Marketing professionals are very excited about QR codes and their marketing prowess. I’m a little less excited. In theory,
Continue readingHumility And Having Something To Say
You have a voice. Having a voice or an opinion or an idea is nothing new. What’s new is your
Continue readingDeath Of The Teaser Campaign
Most brands want to slowly build up a semblance of buzz prior to a big product launch, but that could
Continue readingUncoupling Everything
Do the great brands drive you to them or do the great brands put themselves everywhere? The Web used to
Continue readingTwitter Doesn't Do Everything Well
Can Twitter replace newspaper and magazine articles? Jeff Jarvis over at BuzzMachine has an excellent post about Twitter and its
Continue readingThe Infovore
Human beings have an unquenchable thirst for information… not just knowledge. Why are we like this? It was my understanding
Continue readingThe Newest Thinking On New Media
You have to have an appetite for learning if you’re looking to be successful with new media. Finding the right
Continue readingThe New Twitter Effect
Twitter is mainstream. It was another week of Twitter getting mainstream media accolades as news of Osama Bin Laden taking
Continue readingWanting Something
How badly do you want something? It’s very interesting to think about the things we want and lay them against
Continue readingStories Die When There Is No Experience With It
Transmedia is all the rage these days. So too is Digital Storytelling. The idea seems both plausible and realistic: extend
Continue readingOne More Important Thing About Presenting…
Being memorable is one thing. Being authentic is another. The other day, someone directed me to a public speaking coach
Continue readingThe Value Of Utilitarianism Marketing
It’s a cluttered world. It’s an even more cluttered Marketing world. Brands still think it’s all about the pomp and
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