"What am I doing wrong?" is often the question many people who are just starting out in online social networks
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Maybe It Is Time For Marketing To Move Away From "The Big Idea"
Everything we do in Marketing, Advertising and Communications comes out of "The Big Idea." It’s what drives the marketing strategy,
Continue readingIt's A Matter Of Trust
Every day people ask, "does Social Media really work?", "can it grow my business?" or "can you make any real
Continue readingBigger Than Your Own Head
It’s worth noting that just because everyone can publish anything to the world, it doesn’t necessarily mean that anyone is
Continue readingInches Not Miles
For a business to grow, it used to be all about closing as many big deals as possible. Things are
Continue readingIn Search Of Excellence – The New Search Engine Wars
Last July, a new search engine called Cuil made its way on to the market. As with anything and everything
Continue readingThis Space (Is Not) For Sale
Marketers are going to be using Social Media a lot more in the coming year. Some of it will just
Continue readingGet Them To Stick Around – Six Ways To Build Consistent Traffic
How do you get people to come to your space, participate and become loyal community members? It’s no longer just
Continue readingSPOS #135 – The Death of Newspapers Is The Death of Democracy
Welcome to episode #135 of Six Pixels Of Separation – The Twist Image Podcast. We are getting close to that
Continue readingTrust Is Non-Transferable
Some Bloggers were recently taken to task when they published a sponsored Blog posting about a shopping spree they took
Continue readingSPOS #134 – Chris Brogan On Trust And Advertising
Welcome to episode #134 of Six Pixels Of Separation – The Twist Image Podcast. This might be a little more
Continue readingWhy Invest In Social Media?
"When asked at Gartner Symposium/ITxpo 2008 whether brands should bother engaging with customers through largely unproven digital methods such as
Continue readingSelling 2.0 – Let The Customer Do The Communicating
What does it really take to sell something online? Think about this for two seconds: You go to your favourite
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