Imagine if every three months you were expected to make more money, lose more weight, be a better community member,
Continue readingTag: traditional media
Following The News On Twitter With Muck Rack
If there’s one thing we have learned about the rapid growth of Twitter, it’s that anyone, anywhere can commit acts
Continue readingWireless Reading Devices vs. Newspapers
The big news this week in the newspaper industry was not Google‘s Marissa Mayer speaking before a Senate subcommittee on
Continue readingThe Astounding Evolution Towards Less In A "More Society"
No one pays much attention to anything these days. In August 1981, the world changed dramatically. The saying "I Want
Continue readingRecommendation Engines As The Future Of News
Do you like reading the news online, or do you prefer to read the news, copy and paste the link
Continue readingThe Retweet Is One Of The Best Measurements Of A Brand's Success
There’s no way around it, when it comes to thinking about what needs to be measured for online success, no
Continue readingIt's Not A Numbers Game (But It Is A Numbers Game)
Having several thousand people following you on Twitter is not going to save your business. It’s also going to be
Continue readingTrying To Outgoogle Google
How do you think the traditional media is reacting and growing their business? Are they keeping pace, falling behind or
Continue readingPrint Is Not Dead
There has been a lot going on in the news in the past few days that might lead you to
Continue readingIf It Was Really Gone, Would You Really Miss It?
Over the years, one of my more favourite sayings when looking at traditional media and how it is evolving with
Continue readingEthics In Blogging For Dollars
Some people buy magazines and don’t mind the advertorials at all. Some people pay for cable and don’t mind spending
Continue readingWhen The Only Thing That Can Save You Will Also Kill You…
A fascinating article from The New York Times titled, MediaNews Sees Bad Timing On Newspapers, Not Bad Bets, by Richard
Continue readingHow To Build A Media Empire
The struggle for traditional media to survive gets ever-more complicated. The slowing down of the holiday season, a worsening economy
Continue readingThe Beauty Of Blogging
The Huffington Post Complete Guide To Blogging book just hit the bookshelves, and the foreword by Kenneth Lerer and the
Continue readingHow To Be Tweetable
One of the faster growing trends on Twitter is the Retweet. If someone says something remotely profound or links to
Continue readingOld Media Meet New Media – Good Times, Bad Times
If you thought things were ugly for the publishing industry before the economic meltdown, it’s getting increasingly hard to turn
Continue readingTrading Analog Dollars For Digital Pennies
Trading "analog dollars for digital pennies" is exactly how the traditional media sees the new online channel. If they focus
Continue readingWhy Invest In Social Media?
"When asked at Gartner Symposium/ITxpo 2008 whether brands should bother engaging with customers through largely unproven digital methods such as
Continue readingBloggers Have No Ethics
"Bloggers have no ethics" has long been the battle-cry of mass media in an attempt to keep the medium down
Continue readingBanner Advertising… On Death And Dying
Do you know anyone who clicks on banner ads? Somebody must be. Media companies are still praying that banner ads
Continue readingMost Magazine And Newspaper Sites Are Tricking You (And Their Advertisers)
Why do Websites for magazines and newspapers always make you click through multiple pages to read one article online? Do
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