Posting on social media about how “humbled” you are when something good happens to you (or you get some kind
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Tag: promotion
There Are Ways To Be Kinder On Social Media
Much kinder. Here are just a few… Try to be an expert in only the areas that you are truly
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This Makes It Impossible To Compete Against Amazon
It seems like the 800 pound gorillas are only getting bigger (and stronger and smarter). Amazon will probably be the
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Reclaiming Pressure In Business
How often are you captivated by a story? Brands are funny when it comes to telling, selling and caring. They’re
Continue readingWhat Makes A Great Brand?
Not a good brand. Not a successful brand… a great brand? In fact, before attempting to answer this question, it’s
Continue readingThe Hot Mess Dumpster Fire That Is Corporate Content
How many brands are creating content that you just can’t wait for? Go ahead. Make a list. I’ll wait. You’re
Continue reading7 Steps To Define Your Content Center Of Excellence
“You’re that social media guy, right?” I get that. The branding guy. The marketing guy. The tech guy. The media
Continue readingA More Elegant Question About Pricing
What’s this thing worth? Pricing has always been a fascinating area of interest. While many are quick to dismiss the
Continue readingIs The Publish Button Evil?
The ability to publish content was once one of the most valuable forces in the world. “The pen is mightier
Continue readingDon't Make Me Hate You
Marketers often think they’re being smart. Most of the time, we’re being very stupid. When you visit your big box
Continue reading10,000 Hours And 20% Of Your Work Time
How much wood could a woodchuck chuck if a woodchuck could chunk would? Time is always the number one concern
Continue readingThe Sad State Of Brands This Week
This post is not going to earn me a lot of friends (and I really don’t care). I am a
Continue readingIn The Trust Economy, Marketers Are Bankrupt
It’s getting ugly for marketers. Too bad, because marketing is just starting to get good. We have a major issue
Continue readingEarning Loyalty Points
This will not be about how to game a system so that you can redeem a free flight. Sorry. When
Continue readingDon't Forget About Marketing
It’s commonplace to hear non-Marketers give advice like "forget about marketing" to up and coming businesses. This is a big
Continue readingThe New Media Pecking Order
There’s a new measurement in town, and it’s all about how relevant and influential you are – as an individual.
Continue readingThe Pending Implosion Of Daily Deal Sites
Be careful if you’re thinking that you can replicate the success of Groupon. While Groupon sets its IPO (more on
Continue readingDeath Of The Teaser Campaign
Most brands want to slowly build up a semblance of buzz prior to a big product launch, but that could
Continue readingMoney For Nothing And Your Clicks For Free
Do real people really want to have a relationship with a brand? Here are some of the many questions that
Continue readingThe Price Is Right
When it comes to Marketing, nothing else will happen if you don’t get The Four Ps right. It’s all about
Continue readingThe End Of Big Website Builds
If you thought fragmentation was changing the way a brand buys media, just wait until you see what it’s going
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