Knowing who to reach out to in the media is becoming an increasingly more complex task. Journalists working at mass
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All The News – All The Time
Do you remember when the Internet first came "online"? I do. Many media pundits talked about that moment as the
Continue readingOnly The World's Worst Get Into Marketing
Nothing like a little news item from The Onion to make you realize how far we’ve come as Marketers… and
Continue readingMarketing Cuil As A "Google Killer" Is Silly
Nothing like some traditional mass media headlines to put a bee in my bonnet. Here are just a few: –
Continue readingDo You Have A BlackBerry? Can I Interest You In A Raise?
Have you ever read something in the newspaper that, literally, made you burst out in laughter? You know, the kind
Continue readingThird Tuesday Montreal Kicks Off On February 19th, 2008
It is now becoming a well-known event and gathering in Canadian cities like Toronto, Vancouver and Ottawa, and it has
Continue readingSecond Life – Here's Who Is To Blame…
Have you been watching the Second Life and Virtual World backlash lately? I find it all a little funny. You
Continue readingYour Blog – Your Personal Brand And The Big Long Beast That Is The Long Tail
A Marketer’s calling is quite simple: provide solutions (through marketing channels) to consumer’s problems. A Communications Specialist’s calling is quite
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