Who do you think really "gets" (whatever that means) the digital channel? Who understands what is happening, where it’s going
Continue readingTag: media
The Future Of Books And Publishing In The Digital Age
Many media channels are feeling the pinch. Some are blaming the economy while others are blaming the Internet. Some think
Continue readingSocial Media Is Just Getting Started
Are you suffering from Facebook Fatigue? Has Twitter got you tired? How many articles and Blog postings have you recently
Continue readingWhen The Only Thing That Can Save You Will Also Kill You…
A fascinating article from The New York Times titled, MediaNews Sees Bad Timing On Newspapers, Not Bad Bets, by Richard
Continue reading10 Twitter Users That Every Marketing Professional Should Follow
If you are using the micro-Blogging platform Twitter you may have noticed something interesting over the past month or so:
Continue readingWhere Influence Lives
"TV still has the most influence on purchasing decisions in five major markets — even among Internet users — according
Continue readingDo More With Less
You must be very tired of Blog postings about the Marketing industry and the economy. I know I am. But,
Continue readingSPOS #138 – The Shift To Real New Media
Welcome to episode #138 of Six Pixels Of Separation – The Twist Image Podcast. On the road from a conference
Continue readingWatch Your Language
There are many places online to speak your mind in a quick, off-the-cuff and immediate fashion. This makes it one
Continue readingWelcome To The Sixty Second News Cycle – Death To The 24 Hour News Cycle
The news cycle has changed so much in the past five years. This has had a direct effect on Marketing
Continue readingMass Media – Mass Destruction
It is not just about the music industry. Television is feeling it. Radio is feeling it. Magazines are feeling it.
Continue readingPodcasting Is Not Even On Life Support
This post would have been called, Podcasting Is Not Dead, if that had not already been the title of a
Continue readingHow To Build A Media Empire
The struggle for traditional media to survive gets ever-more complicated. The slowing down of the holiday season, a worsening economy
Continue readingBreaking News On The Internet
Media is changing much faster than you think. Today, Pew Research announced that the Internet has overtaken Newspapers as a
Continue readingThe Beauty Of Blogging
The Huffington Post Complete Guide To Blogging book just hit the bookshelves, and the foreword by Kenneth Lerer and the
Continue readingBanner Advertising Is But One Small Component Of Digital Marketing
When people talk about online advertising, they’re really talking about banners ads (or display advertising). If media companies don’t like
Continue readingOld Media Meet New Media – Good Times, Bad Times
If you thought things were ugly for the publishing industry before the economic meltdown, it’s getting increasingly hard to turn
Continue readingCompanies Are Not Ready, Willing And Able For Marketing 2.0
Most companies looking at Social Media and Web 2.0 see it as a media channel to broadcast their messages into.
Continue readingTV Viewing Is Down As Internet Usage Continues To Rise? Not Exactly
TV viewing is the highest it has ever been. The average American watches about 142 hours of TV a month
Continue readingTrading Analog Dollars For Digital Pennies
Trading "analog dollars for digital pennies" is exactly how the traditional media sees the new online channel. If they focus
Continue reading#1 Rule For A Successful Blog
If you had to choose your #1 rule for what it takes to create a successful Blog, what would it
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