It can often be a sad state of affairs. I don’t know about you, but when someone send me a
Continue readingTag: media professional
The Easiest Way To Navigate This Media Minefield
It turns out that nobody knows what’s what when it comes to the media anymore. Who do you trust for
Continue readingWhy Personal Branding Is Like A Viral Video… And Why It Shouldn't Be
“Personal Brand”… talk about a saying that has become so polarizing. The year was 1997. Business thinker Tom Peters grabs
Continue readingIs The Publish Button Evil?
The ability to publish content was once one of the most valuable forces in the world. “The pen is mightier
Continue readingOnline Video Is Just As Expensive As TV Advertising
You have to wonder just how powerful online video advertising really is. Targeting is – more often than not –
Continue readingDon't Blame Brands (Always) In A Time Of Crisis
The tweet heard around the world. There was a disaster somewhere in the world. I think it was the tragic
Continue readingThe End Of Privacy… The Beginning Of Personalization
Marketers are at a precarious crossroads (whether they know it or not). In my latest business book, CTRL ALT Delete,
Continue readingAre Brands Confusing Advertising With Marketing?
It turns out that the major advertising networks think that Yahoo made a mistake in the acquisition of Tumblr. That’s
Continue readingThe World Of Change(d)
The world is changing. The world has changed. Trolling through the news on Business Insider, I stumbled upon their chart
Continue readingIs Google Breeding An Army Of "Glassholes"?
The Post PC world will not be kind to advertising as we have known it. There are two trains of
Continue readingThe Right Fit
What makes great advertising work? Whether you’re watching a panel discussion at the Cannes Lion or reading an article in
Continue readingWhat New Media Must Learn From Comics
The comic book industry teaches us many lessons about New Media and the new consumer. Are you familiar with the
Continue readingCloud Computing And The Streaming Of Everything Will Change Media Forever
We’re getting much closer to the world of dumb clients… and that’s a smart thing. Five years ago, the conversation
Continue readingWhat The World Needs Now Is More Media Hackers
Do you think that traditional mass media companies are really going to invent the future of media? It doesn’t look
Continue readingThe Age Of Accountability
How well is your Marketing performing? It’s amazing to think that in the mass media age, this was not an
Continue readingThe iPad Won't Save You
How were the line-ups today outside of the Apple stores? You’re going to read, see and hear non-stop coverage of
Continue readingThe Truth, The Whole Truth And Nothing But The Truth
There is a reason why traditional media professionals will have a hard time making the transition to a new media
Continue readingAlternative Ways For Businesses To Use Twitter
There are better (and more interesting) ways for companies to use Twitter than simply have a "conversation." Most people think
Continue readingThe Part Of Social Media That Freaks Out Freelance Writers
Before getting into the meat of this Blog post, let it be known that I have been (and continue to
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Never another podcast episode or article 