How would you feel about reading an article in your local newspaper that never ended? It seems like the latest
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Two Great Questions
Whether you’re about to interview someone for a job or heading out to a networking dinner… Here are two questions
Continue readingThe Five Business Books That Shaped 2011
Read. Read. Read. Blog posts are great. So are Twitter, online newspapers and magazines and the occasional Podcast, but if
Continue readingBreaking All Of Twitter's Rules
Is there a sure-fire way to be successful using Twitter? Business books, Blog posts, magazine articles, tumblr feeds, newspaper articles,
Continue readingLegacy Thinking
It’s easy to post to Twitter or update your Facebook status. Not much to think about, right? Just because something
Continue readingThe Next Layer Of Social Media
What’s next for Social Media? If I had a dime for every time I’ve been asked that question… More often
Continue readingDon't Blame Groupon
No loyalty? Don’t like these bargain-hunting customers? Don’t blame Groupon. I have no desire for another daily deal on a
Continue readingA Basic PR Blunder That Most PR Professionals Make… Constantly
Public Relation professionals do the darndest things. Some background first: I practiced journalism, worked in communications and did a stint
Continue readingWhat Does Eight Years Of Blogging Get You?
Eight years ago on this day in 2003, I started Blogging. Here’s some basic info about what has transpired in
Continue reading6 Websites That Deserve Your Attention
What is a Blog? I have no idea anymore. News websites now run on WordPress while Blogs tend to look
Continue readingGreat Content Is Like Pornography
"I know it when I see it." Recently, someone asked me if I could teach them how to create great
Continue readingThe Biggest Mistake Brands Make When It Comes To Social Media
What is the biggest mistake that brands make when it comes to Social Media? Without question, this is the number
Continue readingTwitter Doesn't Do Everything Well
Can Twitter replace newspaper and magazine articles? Jeff Jarvis over at BuzzMachine has an excellent post about Twitter and its
Continue readingThe Creative Imperative
How important is creativity in Marketing? It’s not a loaded question. Some may say that the creativity can’t stand on
Continue readingMoving People Creates Movements
What is art? It’s a question that has been asked for as long as humans have done acts of creativity
Continue readingYour Marketing Drivel That Is Supposed To Be Content
What makes content dance? Whether it’s a Twitter feed, a Facebook page or a corporate Blog, I’m often asked for
Continue readingWhat Type Of Advertising Has The Most Influence?
You would think that the shift is clear. That true influence when it comes to advertising comes from channels that
Continue readingThe 50 Most Innovative Companies
Where do you pull inspiration from? Some of the best ideas (be it for clients of Twist Image or words
Continue readingThe New Mass Media Is The iPad
The iPad had a good week. No, I’m not talking about the swirling rumors of the iPad 2. Apple let
Continue readingThe New Journalism
Everyone likes a feel good story. It’s part of the reason why the latest online viral video sensation is the
Continue readingContent Pays
Here’s a newsflash: people will pay for content online. You may think that the statement above runs contrary to everything
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