Trading "analog dollars for digital pennies" is exactly how the traditional media sees the new online channel. If they focus
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Citizen Journalism Is A Farce
A Citizen Journalist is no more of a Journalist than someone who gives you good personal advice is a Citizen
Continue reading10 Things Every Newspaper And Magazine Website Must Do
Type "newspaper industry" into Google News and there’s nothing but bad news. Everything from falling profits and job losses to
Continue readingNew Media Might Not Be Able To Save The Newspaper Industry
The newspaper industry is in big trouble. That’s the general sentiment you hear when looking at how that industry is
Continue readingWhy Invest In Social Media?
"When asked at Gartner Symposium/ITxpo 2008 whether brands should bother engaging with customers through largely unproven digital methods such as
Continue readingThe New Secret To Blogging Success – Moving From "I" To "You"
The original intent of a Blog was as an online journal. It was place for you to read about me.
Continue readingBloggers Have No Ethics
"Bloggers have no ethics" has long been the battle-cry of mass media in an attempt to keep the medium down
Continue readingHow To Get Media Attention In One Easy Step (And It's Free)
Knowing who to reach out to in the media is becoming an increasingly more complex task. Journalists working at mass
Continue readingYou Can't Buy Community
It’s not possible for your brand to sell anybody anything in an online social network. (unless all you’re doing is
Continue readingNewspapers Are A Conversation But Some Journalists Disagree
A traditional journalist is always going to flare up their own Google Juice when they write a piece titled, I’m
Continue readingGoogle Not Optimistic About The Future Of Newspapers
A day does not stroll by that someone, somewhere remarks on the murky waters ahead for the newspaper industry. Shel
Continue readingIs Witnessing The Same As Being A Journalist?
After listening to one of my favourite Podcasts, For Immediate Release – The Hobson and Holtz Report, I was struck
Continue readingGlobal News – Hyper-Local News – Toss Your TVs
"LiveNewsCameras.com brings together the resources of journalists around the world and makes live streaming video easy to find and use
Continue reading12 Ways To Move The Social Media Conversation Past The Converted
If we’re all trying to get more people to read Blogs and listen to Podcasts, but our core audience is
Continue readingBloggers Pass Journalists On The Credibility Barometer – Mark This Day
Several years back, I was asked to speak in Toronto at a two-day conference called, Leveraging Blogs For Corporate Communications
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Never another podcast episode or article 