first party data Archives - Thinking With Mitch Joel, Formerly Six Pixels of Separation

Have marketers lost control of marketing? Marketers have not become less talented. Quite the opposite. We have smarter people, better

This Makes It Impossible To Compete Against Amazon

It seems like the 800 pound gorillas are only getting bigger (and stronger and smarter). Amazon will probably be the

If you look at the world of marketing agencies and technology, it becomes obvious: companies want control. Technology used to

How often are you captivated by a story? Brands are funny when it comes to telling, selling and caring. They’re

When we talk about disruption, innovation and transformation, what are we really talking about? Some might argue that it’s really

I think that Sir Martin Sorrell is very smart when it comes to media. Those in the advertising business know