Today we celebrate ghosts, ghouls, goblins, witches, monsters and… Amazon? Happy Halloween! Get ready to sugar overdose on mini Snickers
Continue readingTag: ecommerce
The Real Retail Apocalypse (It's Not What You Think)
Much has been written about the demise of retail. Go ahead, Google it for yourself. You will find a lot
Continue readingWhat Is Apple Up To? Can Walmart Catch Amazon? And More On This Week's CTRL ALT Delete Segment On CHOM 97.7 FM
Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio out of Montreal (home
Continue readingThe Amazon That You Don't See (That Google And Facebook Are Watching)
Amazon is a media beast. Amazon is just getting started. In 2012, I published an article titled, Is Amazon The Future
Continue readingWhen Will Instagram Wake Up To Business (Or Should It)?
With apologies to my friends at Shopify, is Instagram the best place to sell stuff online? Building a website is
Continue readingAn Open Letter To Brands: Be Mobile-First. Now.
Dear Brand Leaders, The time has come. I’ve been patient. Your consumers have been patient. Enough is enough. The discrepancy
Continue readingWhat Humans Want Vs. The Chatbot Struggle
Do you think that chatbots are the future? You cannot not throw a marketing professional down a flight of stairs
Continue readingConsumer Trust Is Not What You Think It Is These Days
What is the number one reason that a customer is loyal to a brand? Some might think that it’s all
Continue readingIt's Not Easy To Be A Loving Brand These Days
Be careful what you wish for. Never has a sentiment been so true like it is for brands these day.
Continue readingGlobal Perspective, Different Perspectives And Many Opportunities
How much do you really know about China? How much do you really know about Alibaba? Here’s a thought: You
Continue readingThe Pride And Prejudice Of Shopify
This is a true story… Many, many years ago a dear friend, mentor and local community leader asked if I
Continue readingA More Elegant Question About The Future Of Retail
2017 is starting out with some ugly news on the retail front. Admittedly, it was a strange moment for me.
Continue readingSmart Brands Will Create Their Own Digital Products And Services
Marketing is so much more than advertising. One of the bigger ideas (and evolutions) in marketing that I covered in
Continue readingNetflix Lets You Download Movies Now, Facebook Will Have Some Cools Games Soon And More – The Week's CTRL ALT Delete Segment On CHOM 97.7 FM
Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal
Continue readingThe Mobile Commerce Chicken And Egg Conundrum
This was a big week for shopping. Unless you have been living under a rock in North America, we had
Continue readingA Clearer View Of Augmented And Virtual Reality
Next week is the National Retail Federation and Shop.org‘s Digital Summit In Dallas. This article was published by Shop.org on
Continue readingIs Your Brand Story Documentary-Worthy (Like Shopify)?
Tell your brand story! How often have you heard someone (usually in marketing) say this in a meeting? Brands have
Continue readingShould We Rate Ads Or Just Watch Them?… Or Neither
We have been voting with our eyeballs. It’s plain and simple. Impressions, GRPs and mix in some repetition. It turns
Continue readingIf This Is True, Brands Need To Rethink Everything
What can’t a brand measure in this day and age? Well, they can measure everything. With beacons and in-store technology
Continue readingApps Are Media
This might take some time for brands to wrap their heads around. “Content is media.” This may feel like a
Continue readingShocking Shopping Experiences At The Mall
We pulled into your typical American shopping mall this afternoon. It was shocking. My world is, obviously, different than the
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