The more we know… the better decisions we should make. Does that land with you? A significant portion of the
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Personalization Is Not Intimacy
As a kid I thought it was so cool to see my name in a book. I also realized that
Continue readingWe Built Marketing To Capture Attention… Then The Platforms Captured Marketing… So What Now?
Have marketers lost control of marketing? Marketers have not become less talented. Quite the opposite. We have smarter people, better
Continue readingBuilding Loyalty Beyond Reason
It seemed like everything changed in business overnight. At one, unique moment in time, we shifted from a world where
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