When people talk about online advertising, they’re really talking about banners ads (or display advertising). If media companies don’t like
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Hot Off The Presses: Less Is Not More
Publishing newspapers with fewer pages and moving from daily to less frequently is not going to save that industry. Record
Continue readingTV Viewing Is Down As Internet Usage Continues To Rise? Not Exactly
TV viewing is the highest it has ever been. The average American watches about 142 hours of TV a month
Continue readingSPOS #130 – On Books, Marketing And The First Social Media President
Welcome to episode #130 of Six Pixels Of Separation – The Twist Image Podcast. Back for another week of interesting
Continue reading10 Things Every Newspaper And Magazine Website Must Do
Type "newspaper industry" into Google News and there’s nothing but bad news. Everything from falling profits and job losses to
Continue readingTurn Your Favorite Blogs Into A Personal Magazine
How great would it be to grab all of your favourite Blogs, dump them into one site and have all
Continue readingContent Is An Organic Linking Process
The last period at the end of any piece of content is where the story really begins. Content has not
Continue readingTwitter Is The Ultimate Tease… Does Your Content Tease?
If you want traffic you have to be a sensationalist. If you’re not making National Enquirer tinged headlines or content,
Continue reading6 Reasons Why We Can't Be Friends
It’s getting harder and harder to define the friends from the foes in these social circles. People are starting to
Continue readingThe Best Practices In Social Media Marketing Writing Project
Are there best practices in Social Media Marketing? Marketers struggle to come up with answers because Social Media is still
Continue readingNewspapers Are A Conversation But Some Journalists Disagree
A traditional journalist is always going to flare up their own Google Juice when they write a piece titled, I’m
Continue readingLinking Still Matters
And with a headline like that, I’m sure everyone interested in SEO – Search Engine Optimization is now reading. Back
Continue readingAll The News – All The Time
Do you remember when the Internet first came "online"? I do. Many media pundits talked about that moment as the
Continue readingHow To Set Your Blog On Fire (Literally)
The easiest thing to do is to react to something immediately. It’s usually a knee-jerk reaction, you scramble your thoughts
Continue readingFacebook Is Not The Answer
Take a look at some of your favourite Blog postings over the past six months. My guess is your could
Continue readingWhen 46% Of The CBS TV Audience Watch Their Shows Online, You Know The World Is Changing
I’m sort of a statistics geek. I love hearing crazy things like 46% of CBS‘ TV audience watch the network’s
Continue readingBlogs Are Not Dead
Hugh MacLeod is not just a wise man who draws cartoons on the back of business cards. He’s also got
Continue readingMy Conversation Can Beat Up Your Conversation
Have you ever wondered why so many Bloggers and people interested in creating content online obsess and constantly refresh their
Continue readingRSS Advertising Yes – Podcast Advertising No
"’RSS and podcasting have both gone a little bit silent,’ he said. ‘Podcasting is a bust, and RSS was lumped
Continue readingContent Is Everything
There’s no doubt that, in this day and age, everything is content. Whatever we produce – from Blog postings to
Continue readingHow To Find The Best Content – One Tool To Help You Stop Drinking From The Fire Hose
I should have Blogged about this sooner. Whenever you get an email from Bryan Eisenberg (co-author of Waiting For Your
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