This week I started my digital subscription to The New York Times. It’s not what you think. I did not
Continue readingTag: content marketing strategy
The Hot Mess Dumpster Fire That Is Corporate Content
How many brands are creating content that you just can’t wait for? Go ahead. Make a list. I’ll wait. You’re
Continue readingPump And Dump Does Not Generate Great Content
“Let’s share everything. There’s lots of good stuff here. Did you catch that?” Put aside the issue of narcissism (and,
Continue readingWhere Is Content Marketing Headed In 2017?
Here’s my prediction for content marketing in 2017… The “owned” versus “rented” platform discussion is naturally going to shift to
Continue readingA Strong Foundation For B2B Marketing
Here’s a line that often gets me into trouble… I do not believe that there is a huge difference anymore,
Continue readingYour Content Is Kidding No One
How is your content marketing strategy coming along? There’s a thorn in my side. It’s a content thorn. It’s ruining
Continue readingDo Robots Make Better Marketers Than Humans?
It turns out that human beings are making advertising more complicated than ever before. Opinions, ideas, creativity and more have
Continue reading