Retail is in more trouble than they care to admit. This will come as no surprise to you, but it’s
Continue readingTag: business strategy
The Most Important Questions About Your Brand
“The Scientific Revolution has not been a revolution of knowledge. It has been above all a revolution of ignorance. The
Continue readingBusiness Growth And A Better Mindset For Success
How do you define “success” in the work that you do? Better still, how does your business truly define success?
Continue readingThe Future Never Comes When You Can't Nail The Present
It’s all about the basics. You know this. Your business knows this. To build a brand… you must know this.
Continue readingThe One Thing About Content That Nobody Really Talks About
Does your content move? I could not be more excited that Jerry Seinfeld is back with a new season of
Continue readingThe Data Is Watching You
Just how much data and analytics does a brand need? We can track everything online. How is that working out
Continue readingIf Your Agency Is Not Consulting, Then What Is It Doing?
For marketing agencies to survive, they must start looking more like the consultants. This is one of the bigger themes
Continue readingLove Your Brand
Let’s not forget about brands. Let’s not forget about our messaging. Let’s not forget about how a brand connects to
Continue readingThe Magic Space Of Digital Marketing Today
Does the term “digital marketing” make any sense, at this point? It’s the “digital” part that gets everyone so irritated.
Continue readingAre You Good At Business? Let Facebook Decide
What makes a great business? Put aside things like how ethical the business is, well-priced, marketed, value of the brand,
Continue readingWhy You Should Be Thinking About Design Thinking
Where are you/where is your business when it comes to design thinking? I have been spending a lot of time
Continue readingWhat's Bigger Than Big Data?
How’s your big data business strategy coming along? I jokingly tell colleagues in the marketing world, that you can’t throw
Continue readingWhat Keeps The Chief Marketing Officer Awake At Night? – Part 2
The Chief Marketing Officer must better understand how information is created, stored, shared and capitalized upon. There is a strange
Continue readingIs Smart Marketing An Oxymoron?
We need to forget about the idea of mobile marketing and start focusing on smart marketing. In my second business
Continue readingDesign Your Thinking Differently
How often do you think about design? It could be the use of a font, the architecture of a building
Continue readingShort(er) Form Video
It’s happening. Years ago, Loic Le Meur had a startup called Seesmic that looks very different from the Seesmic that
Continue readingThe Failure Of Social Media
Social Media doesn’t work for the vast majority of small businesses. That was the main message in the USA Today
Continue readingWho Needs Big Data?
My, what big data you have! You really can’t toss a marketing blogger without watching the term "big data" tumble
Continue readingCopying Apple
It’s like an itch that you just can’t scratch. Something has been bothering me, lately. It’s not overt. It’s not
Continue readingWill A Brands Next Big Move Be A Journalism Department?
Who should own Social Media in the organization? The challenge in answering that question comes from a lack of clear
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