When really thinking about the many new tools and platforms that are available for Marketers to connect to consumers, we
Continue readingTag: brand
Giving Something A Fighting Chance
Blogging is dead. Twitter is dead. MySpace is dead. Podcasting is dead. Dead is dead. Let’s trot out the "fill-in-the-blank
Continue readingOn Twitter And Conversion
If you use Twitter solely for personal use, this Blog post is not for you. If you use Twitter for
Continue readingSix Pixels Of Separation Live In New York City – Special Invitation (And It's Free)
My first book, Six Pixels of Separation – Everyone Is Connected. Connect Your Business To Everyone, hits the book (and
Continue readingThe Slippery Slope Of Being Provocative
The only way to get attention is to do something that will get you attention (duh). Apathy sucks. It’s the
Continue readingInches Not Miles
For a business to grow, it used to be all about closing as many big deals as possible. Things are
Continue readingThe New Game Changer – The Marketing Crisis
We talk about the economic crisis. We talk about the environmental crisis. Let’s talk about the realities of the marketing
Continue readingThe Dirty Little Secret Of The Twitter Elite
Just because they’re following you on Twitter, it does not mean that they are paying attention to you. In a
Continue readingWhen Online Advertising Fails The Newspaper Industry
If you’ve been following the newspaper deathwatch, the two main sources of revenue that they are saying will help them
Continue readingReputation, Social Media And Your Boss
"60 percent of business executives believe they have a right to know how employees portray themselves and their organizations in
Continue readingWhen Less Is More
When the rules change, sometimes the ways in which companies are paid needs to change as well. This is becoming
Continue readingWhen It Comes To Online Social Networks, Maybe We Have It All Wrong
How many friends do you have? How many people are following you? How many people subscribe to your Blog? What
Continue reading6 Steps Towards A New Economy
As we move out of the recession, we need to be prepared for how business will adapt as companies, once
Continue readingQuickly Moving Beyond The Web Browser
Over the past few years a lot of the talk about the development of the Internet has been around wi-fi
Continue readingMake It Personal
"It’s nothing personal, it’s just business." How many times have you heard that line in your life? How does your
Continue readingConfusion Over Search Engine Marketing
What a strange, magnificent and scary world we live in. Marketing Pundits (like me) were quick to forecast a serious
Continue readingUnderstanding Ecosystems
If ever there was a buzzword brewing around strategy meetings and marketing conversations it is: ecosystem. All great marketing tactics
Continue readingDefining Failure
Not enough people come to our website. No one comments on this Blog. There are not enough people following us
Continue readingIt's Not A Numbers Game (But It Is A Numbers Game)
Having several thousand people following you on Twitter is not going to save your business. It’s also going to be
Continue readingOnline Social Networking Is Good, Clean Fun
Online social networking is not just good in terms of connecting and growing your personal network and business. It’s also
Continue readingStart A Movement
Without a doubt, the number one question asked about these new Digital Marketing channels is this: do people really care
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