My digital advertising customer experience sucks. Big time. I’m speaking at a conference soon, and wanted to know what theContinue reading
Tag: brand value
Will You, Brands Or Big Media Be The Star Of Snapchat TV?
In the past few months, we’ve seen major heavyweights come into Snapchat with some big announcements. Both Vice and MGMContinue reading
Consumer Trust Is Not What You Think It Is These Days
What is the number one reason that a customer is loyal to a brand? Some might think that it’s allContinue reading
Don't Throw Good Brand Money After Bad
This article could also be called, “who says you can’t go home?” I was in Orlando this morning, presenting toContinue reading
It's Not Easy To Be A Loving Brand These Days
Be careful what you wish for. Never has a sentiment been so true like it is for brands these day.Continue reading
Is Your Brand Story Documentary-Worthy (Like Shopify)?
Tell your brand story! How often have you heard someone (usually in marketing) say this in a meeting? Brands haveContinue reading
These Two Data Points Demonstrate What's So Wrong With Marketing Today
You will have to read this twice. It’s that incomprehensible. There was an article published today in Marketing Charts titled,Continue reading
Adding Value In Unexpected Places
What a nightmare. I had to get my tires changed. Here’s a first world problem for you: I hate sittingContinue reading
What's More Important To A Consumer: The Price Or The Brand?
Before you go spouting off the answer to this question… Please read this article from The New York Times titled,Continue reading
Who Needs Big Data?
My, what big data you have! You really can’t toss a marketing blogger without watching the term "big data" tumbleContinue reading
The Future Of Iconic Brands
In the real-time Web, the value of branding could become a game of diminishing returns. A friend recently told meContinue reading
The Almighty Endgame Of Marketing
We can talk community. We can talk loyalty. We can talk brand value. We can talk 30-second spots. We canContinue reading