attention Archives - Page 3 of 3 - Thinking With Mitch Joel, Formerly Six Pixels of Separation

Focus And Attention Will Kill Your Fear

A lot of what we do in marketing is fear based. We don’t change things because we’re scared that they

Are we close to the end of owned media? When we think of a solid marketing mix (from a promotional

At what point will the proverbial levee break? Marketers are busy telling their clients to start producing content or suffer

Newsjacking. As news broke last week that Amazon started selling its long-awaited entry into the tablet (and iPad led) market

How much content is too much content? I am often asked this question (and many like it). From, "how often

Brands and individuals spend their time trying to figure out ways to get attention. To get people to care about

The common online rhetoric is to respond to everything that is being said about your brand. That could be a

What is it about the human condition that makes us interested in the personal and public business of one another?

Is it ok to change your mind about something you really believe in? For years I’ve been telling brands that

If there’s one lesson/opportunity when it comes to developing your personal brand, it is to make everything about the people

The only way to get attention is to do something that will get you attention (duh). Apathy sucks. It’s the

Just because they’re following you on Twitter, it does not mean that they are paying attention to you. In a

How many friends do you have? How many people are following you? How many people subscribe to your Blog? What