So, which were your favorite Super Bowl ads from this past Sunday? It’s the time of the year when brands
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Copying Apple
It’s like an itch that you just can’t scratch. Something has been bothering me, lately. It’s not overt. It’s not
Continue readingThe Thing About Facebook And Brands
What should a brand do on Facebook? That question above… the one about brands on Facebook… yesterday, I got that
Continue readingRobots And Makers And Drones… Oh My!
Something new about something new. At the beginning of this year, I started a new blog. Shhh, don’t tell anyone
Continue readingThe Future Of Marketing: You Connected To Your Toaster
What can media do? I was driving on the highway and spotted a billboard. It was your average, run of
Continue readingThe Right Fit
What makes great advertising work? Whether you’re watching a panel discussion at the Cannes Lion or reading an article in
Continue readingIs Amazon The Future Of Media?
What happens when real consumer data meets marketing? In my next book, CTRL ALT Delete (coming out in May 2013),
Continue readingThe End Of The Smartphone
What will be the timeframe for smartphone and tablet devices to decimate desktop and laptop computers? By all accounts, it
Continue readingGreat Marketing Is Utilitarian
The pleasures of shopping for food. In any supermarket chain, some things are easy to find. Apples. Milk. Bread. But
Continue readingThe Frightening Ramifications Of High-Frequency Pricing
Something fascinating happened during Black Friday. It wasn’t the mad hoards of people trampling one another for the latest electronic
Continue readingThe Future Of Personalized Pricing
Should every customer pay the same price for something? Before answering that question, ask yourself this: should every person see
Continue readingIn The Trust Economy, Marketers Are Bankrupt
It’s getting ugly for marketers. Too bad, because marketing is just starting to get good. We have a major issue
Continue readingThe Power Of Imagination
Another testament to the power of a fully integrated marketing message. I was watching a television commercial for a luxury
Continue readingUnderstanding The Digital Marketing Agency
There is a push for Digital Marketing agencies to become full-service agencies. If that isn’t the truth, there is another
Continue readingThe Endless Opportunity That Comes From Limitations
Is that even possible? When you are so limited, how does that create a word of endless opportunities? Quick: think
Continue readingThe Perfect Marketing Strategy That Fell Out Of The Sky…
When someone jumps from the edge of space back to earth and it’s all supported by one brand, you know
Continue readingThe iPad Should Be Free
Have you ever heard of the "razor and blades business model?" The concept is pretty simple: give people the razor
Continue readingThe Most Powerful Stat You Need To Know About Online Video
Online video was supposed to be this massive competitor to TV, wasn’t it? It turns out that online video is
Continue readingThe Truth Behind Branding In The Digital Media Age
The digital publishers want more from the big brands. If you have been following any of the coverage from Advertising
Continue readingThe End Of Conversation
Can we move beyond the notion of brands engaging consumers in a conversation? I had the pleasure of presenting at
Continue readingThe Gift Of Facebook
Let me be clear: I am still bullish on Facebook. I am not bullish on advertising as Facebook’s main revenue
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