Some Bloggers were recently taken to task when they published a sponsored Blog posting about a shopping spree they took
Continue readingTag: advertising
SPOS #134 – Chris Brogan On Trust And Advertising
Welcome to episode #134 of Six Pixels Of Separation – The Twist Image Podcast. This might be a little more
Continue readingOn The Other Hand, Maybe Your Company Should Not Blog
"Only 16% of online consumers who read corporate blogs say they trust them." That was the main message in the
Continue readingBanner Advertising Is But One Small Component Of Digital Marketing
When people talk about online advertising, they’re really talking about banners ads (or display advertising). If media companies don’t like
Continue readingSPOS #133 – How To Grow With Social Media
Welcome to episode #133 of Six Pixels Of Separation – The Twist Image Podcast. Most of the content on today’s
Continue readingOld Media Meet New Media – Good Times, Bad Times
If you thought things were ugly for the publishing industry before the economic meltdown, it’s getting increasingly hard to turn
Continue readingSPOS #132 – Get Blogging
Welcome to episode #132 of Six Pixels Of Separation – The Twist Image Podcast. Lots of love and insight from
Continue readingStart A Blog Today
It doesn’t have to be about Marketing, Communications, Advertising, PR or how to start a business, it could be about
Continue readingWill We Never Learn?
How would you feel if you got a spam email from a legitimate business with a five meg PDF attachment…
Continue readingCompanies Are Not Ready, Willing And Able For Marketing 2.0
Most companies looking at Social Media and Web 2.0 see it as a media channel to broadcast their messages into.
Continue readingTV Viewing Is Down As Internet Usage Continues To Rise? Not Exactly
TV viewing is the highest it has ever been. The average American watches about 142 hours of TV a month
Continue readingSPOS #131- Totally Transparent With Shel Holtz
Welcome to episode #131 of Six Pixels Of Separation – The Twist Image Podcast. This was going to be a
Continue readingTrading Analog Dollars For Digital Pennies
Trading "analog dollars for digital pennies" is exactly how the traditional media sees the new online channel. If they focus
Continue readingSPOS #130 – On Books, Marketing And The First Social Media President
Welcome to episode #130 of Six Pixels Of Separation – The Twist Image Podcast. Back for another week of interesting
Continue readingThe Evolution Of The Chief Marketing Officer
As more and more social media channels like Blogs and online social networks expand, consumers are discussing, reviewing and engaging
Continue readingWeb 2.0 Was So Yesterday
If you think the days of Blogs, Facebook and YouTube were oh so 2007, it turns out that it’s not
Continue readingNew Business Models
There are lots of little ways to tweak your business and how you market it using the many online channels.
Continue readingSPOS #129 – Crowdsourced Episode And Marketing Optimization
Welcome to episode #129 of Six Pixels Of Separation – The Twist Image Podcast. Friday was a brutal day. I
Continue reading10 Things Every Newspaper And Magazine Website Must Do
Type "newspaper industry" into Google News and there’s nothing but bad news. Everything from falling profits and job losses to
Continue readingIt Was Impossible To Get A Conversation Going
"It was impossible to get a conversation going, everybody was talking too much." – Yogi Berra. Rob Walker – the
Continue readingSPOS #128 – The Social Media Lifecycle
Welcome to episode #128 of Six Pixels Of Separation – The Twist Image Podcast. A crazy week of travel to
Continue reading
Never another podcast episode or article 