SPOS #89 – Do You Really Think Bloggers Own The Brand?

Welcome to episode #89 of Six Pixels Of Separation – The Twist Image Podcast. I got some good ranting going on here about whether or not Bloggers (and other Social Media types) really do own the brand? I think we should be celebrated and embraced by corporations, but I worry when Consumers start trying to sell stuff related to the brand and how the companies are reacting. It’s all live and off the top of my brain from a CarCast. I also dish a little on Apple, the MacBook Air and include my thoughts on Microsoft and their move at Yahoo! Oh, we also talk about must-have Marketing books. Enjoy this conversation…

Here it is: Six Pixels Of Separation – The Twist Image Podcast – Episode #89 – Host: Mitch Joel.

• Running time: 40:31.
• Audio comment line – please send in a comment and add your voice to the audio community: +1 206-666-6056.
• Please send in questions, comments, suggestions – mitch@twistimage.com.
• Hello from Beautiful Montreal.
• Subscribe over at iTunes.
• Comments are now live on the Blog – Six Pixels of Separation.
• Facebook Group – Six Pixels of Separation Podcast Society – please join (we have over 1320 members).
• Check out my other Podcast, Foreword Thinking – The Business And Motivational Book Review Podcast – sponsored by HarperCollins Canada.
• Foreword Thinking – episode #8 is now live and features Deepak Chopra – author of the book, Buddha – A Story of Enlightenment.
• Power Within Halifax – February 26th, 2007 featuring:
• Anthony Robbins.
• Mike Lipkin.
• Loretta LaRoche
• $129 per ticket for the first 200 – this offer is for a limited time to listeners to the Six Pixels of Separation Podcast. All you have to do is call +1-866-POWER-04 extension 229 and ask for Joseph.
• Microsoft and Yahoo! – I don’t think they are going after Google… but that’s just me.
• What’s on your bookshelf?
• Join The Conversation – Joseph Jaffe.
• Public Speaking For Success – Dale Carnegie.
• The Secret Language of Business – Kevin Hogan.
• The Black Swan – Nassim Nicholas Taleb.
• PodCamp Toronto – February 23rd – 24th – Ryerson University.
• CarCast – Who Owns The Brand? Do you really think Bloggers do?
• Audio Comment – Derrick Kwa – Sui Generis.
• Six Points of Separation – Six Marketing Books You Should Own:
• 1. The Cluetrain Manifesto – The End of Business as Usual by Christopher Locke – Rick Levine – Doc Searls and David Weinberger.
• 2. Life After the 30-Second Spot – Energize Your Brand With a Bold Mix of Alternatives to Traditional Advertising by Joseph Jaffe.
• 3. Purple Cow – Transform Your Business by Being Remarkable by Seth Godin.
• 4. Re-imagine – Business Excellence in a Disruptive Age by Tom Peters.
• 5. Waiting For Your Cat to Bark? – Persuading Customers When They Ignore Marketing by Bryan Eisenberg and Jeffrey Eisenberg.
• 6. Presentation Zen – Garr Reynolds.
• Six Pounds of Sound – C.C. Chapman – The Advance Guard, Managing The Gray – Accident Hash.
• Bubble – ‘Deadender’.

Please join the conversation by sending in questions, feedback and ways to improve Six Pixels Of Separation. Please let me know what you think or leave an audio comment at: +1 206-666-6056.

Download the Podcast here: Six Pixels Of Separation – The Twist Image Podcast – Episode #89 – Host: Mitch Joel.