SPOS #513 – Ethics In Newsjacking With David Meerman Scott

Mitch JoelPosted by

Welcome to episode #513 of Six Pixels Of Separation – The Mirum Podcast. Social media is becoming very complicated. From Prince’s death to global news moments, brands are being pushed to be ever-more careful when, how and what they post in social media spaces. Famed marketing author and speaker, David Meerman Scott, coined the phrase “newsjacking.” It an opportune moment for brands to capture attention from something major that is happening in the media for their own gain. I’m (somewhat) skeptical of it, but I’m a big fan of David’s work. So, what does ethical newsjacking look like, in a world where so many brands don’t know their own boundaries? Listen in as the bestselling author of The New Rules of Marketing & PR,  The New Rules of Sales & ServiceMarketing the MoonReal-Time Marketing & PRMarketing Lessons from the Grateful DeadWorld Wide RaveEyeball Wars and more discusses newsjacking, and why he created an online course on how to master it. Enjoy the conversation…

Here it is: Six Pixels Of Separation – The Mirum Podcast – Episode #513 – Host: Mitch Joel.

Download the Podcast here: Six Pixels Of Separation – The Mirum Podcast – Episode #513 – Host: Mitch Joel.