Categories: Podcast

SPOS #496 – The 360 Degree CMO With David Rogers

Welcome to episode #496 of Six Pixels Of Separation – The Mirum Podcast.

Here it is: Six Pixels Of Separation – The Mirum Podcast – Episode #496 – Host: Mitch Joel. Famed marketing journalist, Bob Garfield, was waxing poetic about a book called, The Digital Transformation Playbook, by Columbia Business School professor and brand strategist, David Rogers. He is also the founder of the Center on Global Brand Leadership‘s acclaimed BRITE conference on brands, innovation, and technology. Garfield said: “Seldom have the effects of digital media on legacy industries and innovators alike been so succinctly and scholarly-ly explained. I won’t much detail the Playbook, except to say it breaks down the five main areas of business turned upside down by digital revolution: customers, competition, data, innovation and value. Not to put too fine a point on it, everything we learned about these fundamentals since the Industrial Revolution has ceased to be true. To be even blunter, take Jack Welch‘s triumphalist bestseller from the old analog days and set it on fire; it is worthless. Rogers uses case histories to illustrate how and why the times they are a changing’. And more importantly, exactly how to adapt.” I got excited. I dug a little into Rogers and discovered a great presentation he gave at The Economist’s Big Rethink CMO conference. It was fascinating. I invited Rogers to be a guest on the podcast, and he informed me that his new book will only be out in the middle of 2016. I didn’t want to wait. Here’s our conversation about the work he is doing, his last book (The Network Is Your Customer), and how he sees the current marketing industry. Our conversation was recorded just before the New Year. Enjoy the conversation…

Running time: 53:10.
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Here is my conversation with David Rogers.
The Network Is Your Customer.
BRITE conference.
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This week’s music: David Usher ‘St. Lawrence River’.
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Download the Podcast here: Six Pixels Of Separation – The Mirum Podcast – Episode #496 – Host: Mitch Joel.

Mitch Joel

Mitch Joel lives at the intersection of technology, business transformation and consumer culture. He is the Executive Director of Next Era Institute, a strategic intelligence platform helping leaders understand the forces reshaping business, technology, culture and society. The Institute identifies which shifts matter, explores their wider significance and translates them into strategic direction and momentum. Mitch is also a globally recognized keynote speaker. He has delivered thousands of presentations across both B2B and B2C industries to organizations including Google, Walmart, LEGO, Shopify, Microsoft, Procter & Gamble and Unilever. Strategy Magazine has called him “one of North America’s leading visionaries.” Mitch built his career by working directly inside the waves of change that reshaped modern business. He founded and built a digital marketing agency that worked with some of the world’s largest brands and was later acquired by WPP, where he served as President of a firm operating in 25 countries with almost 3,000 employees. Mitch is the bestselling author of Six Pixels of Separation and CTRL ALT Delete, and the host of Thinking With Mitch Joel, one of the longest-running business podcasts in the world. His writing and commentary appear in outlets including Harvard Business Review, Fast Company and Inc. Magazine. He is a member of Dr. Marshall Goldsmith’s 100 Coaches and was named to the Thinkers50 Radar. Mitch also hosts Groove – The No Treble Podcast, documenting the oral history of electric bass players. Mitch is also Co-Founder of ThinkersOne, a platform that enables companies to bring personalized thought leadership from world-class experts into meetings, events and off-sites in focused 15-minute bursts.