Categories: Podcast

SPOS #422 – Changing Consumer Behavior With Tom Asacker

Welcome to episode #422 of Six Pixels Of Separation – The Twist Image Podcast. Tom Asacker is responsible for a lot of what you read, hear and see at Six Pixels of Separation. We were introduced via a mutual business acquaintance well over a decade ago, and his presentation on the power of brands made me realize that marketing is much more than what an agency like Twist Image produces. We have to be able to communicate how we see, think and do marketing. Our message about the power of digital marketing has to be communicated beyond the four walls of our agency and client offices. Since then, we have become friends (and since then, I started blogging, podcasting, writing books, speaking and more), and I continue to be an admirer of his work, which includes books like, The Business of Belief, Sandbox Wisdom, A Clear Eye For Branding and many more. Most recently, Tom and I were sharing links via email on the choices, decisions that consumers make in this new environment. Tom believes at the root of every purchase is a depth of psychological mechanics that most marketers dismiss or ignore, and that’s not something that technology can automate. Enjoy the conversation…

Here it is: Six Pixels Of Separation – The Twist Image Podcast – Episode #422 – Host: Mitch Joel.

Running time: 50:13.
Please send in questions, comments, suggestions – mitch@twistimage.com.
Hello from Beautiful Montreal.
Subscribe over at iTunes.
Please visit and leave comments on the Blog – Six Pixels of Separation.
Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
or you can connect on LinkedIn.
…or on twitter.
Six Pixels of Separation the book is now available.
CTRL ALT Delete is now available too!
In conversation with Tom Asacker.
Tom’s TEDx Talk, Why TED Talks Don’t Change People’s Behaviors: Tom Asacker at TEDxCambridge 2014.
The Business Of Belief.
Sandbox Wisdom.
A Clear Eye For Branding.
Follow Tom on Twitter.
This week’s music: David Usher ‘St. Lawrence River’.
Get David’s song for free here: Artists For Amnesty.

Download the Podcast here: Six Pixels Of Separation – The Twist Image Podcast – Episode #422 – Host: Mitch Joel.

Mitch Joel

Mitch Joel lives at the intersection of technology, business transformation and consumer culture. He is the Executive Director of Next Era Institute, a strategic intelligence platform helping leaders understand the forces reshaping business, technology, culture and society. The Institute identifies which shifts matter, explores their wider significance and translates them into strategic direction and momentum. Mitch is also a globally recognized keynote speaker. He has delivered thousands of presentations across both B2B and B2C industries to organizations including Google, Walmart, LEGO, Shopify, Microsoft, Procter & Gamble and Unilever. Strategy Magazine has called him “one of North America’s leading visionaries.” Mitch built his career by working directly inside the waves of change that reshaped modern business. He founded and built a digital marketing agency that worked with some of the world’s largest brands and was later acquired by WPP, where he served as President of a firm operating in 25 countries with almost 3,000 employees. Mitch is the bestselling author of Six Pixels of Separation and CTRL ALT Delete, and the host of Thinking With Mitch Joel, one of the longest-running business podcasts in the world. His writing and commentary appear in outlets including Harvard Business Review, Fast Company and Inc. Magazine. He is a member of Dr. Marshall Goldsmith’s 100 Coaches and was named to the Thinkers50 Radar. Mitch also hosts Groove – The No Treble Podcast, documenting the oral history of electric bass players. Mitch is also Co-Founder of ThinkersOne, a platform that enables companies to bring personalized thought leadership from world-class experts into meetings, events and off-sites in focused 15-minute bursts.