Welcome to episode #345 of Six Pixels Of Separation – The Twist Image Podcast. There is a well-worn thought that small business can learn a lot from how big business operates. John Jantsch is one of the people who will flip that notion on its head. Jantsch spends his days helping small businesses grow. His company, Duct Tape Marketing, has spent years helping small companies to think small (effective and profitable). He has authored three bestselling business books, Duct Tape Marketing, The Referral Engine and his latest, The Commitment Engine. Just what it is about commitment and a businesses’ challenge to hold up their end of the bargain? In this week’s podcast, Jantsch and I talk about how businesses can truly get that commitment and nurture it over a lifetime. Enjoy the conversation…
Here it is: Six Pixels Of Separation – The Twist Image Podcast – Episode #345 – Host: Mitch Joel.
- Running time: 41:00.
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- Six Pixels of Separation the book is now available.
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- In conversation with John Jantsch.
- Duct Tape Marketing.
- The Commitment Engine.
- The Referral Engine.
- Follow John on Twitter.
- This week’s music: David Usher ‘St. Lawrence River’.
- Get David’s song for free here: Artists For Amnesty.
Download the Podcast here: Six Pixels Of Separation – The Twist Image Podcast – Episode #345 – Host: Mitch Joel.
Jantsch message on clarity and single-minded purpose resonates. I especially appreciate his and your “higher purpose” argument. It is true, cynicism seems to be abundant, if not omnipresent. I choose not to do business with them when I have the option.
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