SPOS #316 – Content Marketing And The New Advertising With Rebecca Lieb

Welcome to episode #316 of Six Pixels Of Separation – The Twist Image Podcast. I’ve been following Rebecca Lieb‘s marketing, advertising and media thinking since the early days of online marketing and her work at ClickZ and when she ran Search Engine Watch. Her bestselling book, The Truth About Search Engine Optimization, is a must-read. Most recently, she published a book titled, Content Marketing – Think Like a Publisher – How to Use Content to Marketing Online and in Social Media. After interviewing Jeremiah Owyang from Altimeter Group (you can listen to that show right here: SPOS #303 – Why Social Media Agencies Are Turning To Advertising With Jeremiah Owyang), he recommended that Rebecca come on to the podcast, as she joined Altimeter Group as their Advertising and Media Analyst. How could I say no? Enjoy the conversation…

Here it is: Six Pixels Of Separation – The Twist Image Podcast – Episode #316 – Host: Mitch Joel.

• Running time: 53:51.
• Please send in questions, comments, suggestions – mitch@twistimage.com.
• Hello from Beautiful Montreal.
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• Six Pixels of Separation the book is now available.
• CTRL ALT DEL is coming in Spring 2013.
• In conversation Rebecca Lieb.
• Content Marketing.
• Altimeter Group.
• The Truth About Search Engine Optimization.
• ClickZ.
• This week’s music: David Usher ‘St. Lawrence River’.
• Get David’s song for free here: Artists For Amnesty.

Download the Podcast here: Six Pixels Of Separation – The Twist Image Podcast – Episode #316 – Host: Mitch Joel.